Privateers- Backing Your Pirate Ships

privateer A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal’s sake, and don’t focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder.

Effective today, I announce the start of my privateer effort. My pirate ship is officially in the water. There’s no flag (official website). There’s no fleet (yet). And I do have the backing of my government (company).

New Marketing Labs

I’ve taken over a piece of CrossTech Media after a conversation with Nick Saber and Stephen Saber. I don’t really know what I should make my title, because really, who give’s a rat’s ass? I’m driving the vision I laid out, backed by Stephen and Nick. That’s what matters.

I have two direct people on my team right now: Mike Lewis, President of the Business Marketing Association of Boston will be my General Manager and delivery partner. Rich Erb will be my sales executive for the events. (I still also have all of CrossTech working with me, and am partnered with CrossTech Partners for solution delivery on platforms and more complex projects.)

The business has two main pieces: education and service.

Education: New Marketing Summit

Flagship of the events I run is the New Marketing Summit. We’re doing four of these in 2009, including Milan, Italy. That’s the plan.

On top of these, we’re doing something to help parents understand the Net so they can better educate their kids. They’ll be one day events all over the place. We’re doing some one day boot camp education events that will be step-by-step and hands-on stuff. If you want that in your city, we’ll find ways to bring it. That’s just the beginning.

Service: Project Dogfood for You

Here’s where it gets crazy. I have worked with marketers, PR types, and social media folks tons over the last few years. Starting now (and based on some advice from Seth Godin and Todd Defren), I’m using New Marketing Labs as a new media agency arm for what I’m doing. What does that mean?

I’m offering my best social media efforts to midsized and larger businesses in a formal and professional manner, complete with execution teams and development support. What kinds of offerings? Out of the gate:

  • Reputation Management including listening technology (heavy on the listening)
  • New Media Relationships including blogger relations (with some GREAT partners and me)
  • Community Projects including platforms and community management
  • Email marketing and web design (primarily through my partner network).

You know me, or you know what I’ve shared with you to date. You know how I operate. I work collaboratively, and I build teams, and I deliver everything with the goal of being helpful. So, I’ve decided to get into the game directly and deliberately.

I’m invigorated. I’m excited. I’m nervous, because this is my first pure play effort, so I’m going to have to jump into the world of YOU wondering if I’m praising clients and stuff. Here’s the deal: I will disclose clients every single damned time. I will also list them on my About page.

So that’s the news. I’m starting a new business tied to my existing partners. I’m going to run even more interesting events in 2009. I’m available to work on your social media execution for internal and external projects. If you’re a business in need of such, come get me. If you’re a social media practitioner, you and I can talk about working together, and we’ll talk about how I vet or that.

I’ve got a great team around me, and I’ve got a pirate ship!

Questions? Problems? Ideas? Business opportunities? (A guy can ask, right?)

Photo credit, Mike Baird

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  • http://productmanagementtips.com Gopal Shenoy

    Good Luck mate!!

  • http://productmanagementtips.com Gopal Shenoy

    Good Luck mate!!

  • http://www.booksonthenightstand.com Ann Kingman

    Congrats! I look forward to watching you take the seas by storm.

  • http://www.booksonthenightstand.com Ann Kingman

    Congrats! I look forward to watching you take the seas by storm.

  • http://fabioturel.nova100.ilsole24ore.com/2008/09/web20-crash-cou.html Fabio Turel

    Awesome! I love the idea of delivering education events, as I’m driving a similar initiative inside the Company I work for (non-IT, non media…)

  • http://fabioturel.nova100.ilsole24ore.com/2008/09/web20-crash-cou.html Fabio Turel

    Awesome! I love the idea of delivering education events, as I’m driving a similar initiative inside the Company I work for (non-IT, non media…)

  • http://clarityworx.com Jack Hadley

    Congrats, Chris. What goes around comes around. Your sincere interest in others’ success ensures YOUR success in this venture.

  • http://clarityworx.com Jack Hadley

    Congrats, Chris. What goes around comes around. Your sincere interest in others’ success ensures YOUR success in this venture.

  • jason chudnofsky

    Never a doubt in my mind you would continue writing great content for all to ponder.
    Thanks Chris …

  • jason chudnofsky

    Never a doubt in my mind you would continue writing great content for all to ponder.
    Thanks Chris …

  • http://www.KolbeMarket.com BarbaraKB

    Chris, you have *made* my Friday! I couldn’t be more happy for you. So much good ahead. But I just wanna know… are you ever gonna poke me again on Facebook? LOL! Peace to your day :-)

  • http://www.KolbeMarket.com BarbaraKB

    Chris, you have *made* my Friday! I couldn’t be more happy for you. So much good ahead. But I just wanna know… are you ever gonna poke me again on Facebook? LOL! Peace to your day :-)

  • lilomerlin

    Congratulations Chris, that’s it.

  • lilomerlin

    Congratulations Chris, that’s it.

  • http://www.twitterthoughts.com Roger

    Hi Chris,

    I’ll avoid the pirate puns, not being able to outwit (literally) any of your previous commenters!

    Just wanted to say congratulations on what seems like a smart and logical move.

    It seems your new agency overlaps a lot of my interests, personal and professional, so I’d welcome networking with you some time. (@rharris on Twitter)

    (Jolly) Roger Harris
    Social Media Manager at Capstrat

  • http://www.twitterthoughts.com Roger

    Hi Chris,

    I’ll avoid the pirate puns, not being able to outwit (literally) any of your previous commenters!

    Just wanted to say congratulations on what seems like a smart and logical move.

    It seems your new agency overlaps a lot of my interests, personal and professional, so I’d welcome networking with you some time. (@rharris on Twitter)

    (Jolly) Roger Harris
    Social Media Manager at Capstrat

  • http://www.theviralgarden.com mack collier

    Congrats on launching your pirate ship in the water! Getting to know you better at MPDM makes me only happier to hear this news! Will be happy to help if there’s any way I can!

  • http://www.theviralgarden.com mack collier

    Congrats on launching your pirate ship in the water! Getting to know you better at MPDM makes me only happier to hear this news! Will be happy to help if there’s any way I can!

  • Stacey Pfeifer / TwoChairs

    How exciting and brave to leap.. if it expands your ability to work with more people and more companies then this is REALLY fantastic for all of us. If my company ever lends me their ear for a social media strategy, hiring you would be one of the first things out of my mouth.

    I wish you all the best and look forward to reading more about how it’s all going for you. For now, I’m just slowly crafting my dinghy using some of your tools…

  • http://chelpixie.com/ Chel Wolverton

    Congratulations sir! I got your back anyplace anytime. You know where to find me.

  • Stacey Pfeifer / TwoChairs

    How exciting and brave to leap.. if it expands your ability to work with more people and more companies then this is REALLY fantastic for all of us. If my company ever lends me their ear for a social media strategy, hiring you would be one of the first things out of my mouth.

    I wish you all the best and look forward to reading more about how it’s all going for you. For now, I’m just slowly crafting my dinghy using some of your tools…

  • http://chelpixie.com Michelle / chelpixie

    Congratulations sir! I got your back anyplace anytime. You know where to find me.

  • http://www.bizzuka.com Paul Chaney

    Man, you took “Talk Like a Pirate” day seriously. Congrats Chris. I am soooo stoked about this because it’s something I want to do as well with Bizzuka’s backing. (Much smaller scale and to the SMB market, but concept is similar.) Now if I could just the CEO’s buy-in… :-)

  • http://www.bizzuka.com Paul Chaney

    Man, you took “Talk Like a Pirate” day seriously. Congrats Chris. I am soooo stoked about this because it’s something I want to do as well with Bizzuka’s backing. (Much smaller scale and to the SMB market, but concept is similar.) Now if I could just the CEO’s buy-in… :-)

  • http://www.entrepricity.com Patrick Prothe

    Very cool – you don’t know me but have done so much to inspire my social media efforts – especially what to do / what not to do. Your personal branding guide is doing much to inspire my wife – a mortgage broker – to continue persevering in one of her toughest years to date. In short – your mission to “Be Helpful” is spot on.

  • http://www.entrepricity.com Patrick Prothe

    Very cool – you don’t know me but have done so much to inspire my social media efforts – especially what to do / what not to do. Your personal branding guide is doing much to inspire my wife – a mortgage broker – to continue persevering in one of her toughest years to date. In short – your mission to “Be Helpful” is spot on.

  • http://www.disruptiveconversations.com/ Dan York

    Ahoy there, Captain Chris! Congrats on taking the leap of faith and plunging out into the unknown! Best wishes to you and I’ll look forward to continuing to read of your journeys here.

  • http://www.disruptiveconversations.com/ Dan York

    Ahoy there, Captain Chris! Congrats on taking the leap of faith and plunging out into the unknown! Best wishes to you and I’ll look forward to continuing to read of your journeys here.

  • http://www.newward.com/articles/?p=98 Melissa

    Ah the natural progression of the entrepreneurial spirit! I love it… No matter what… enjoy the journey and ALWAYS have fun!

  • http://www.newward.com/articles/?p=98 Melissa

    Ah the natural progression of the entrepreneurial spirit! I love it… No matter what… enjoy the journey and ALWAYS have fun!

  • http://www.bizzuka.com/Contacts/BioDisplay.asp?p1=1425 John Munsell

    Congrats, Chris! This is going to be a monsterous success for you and Cross Tech Media! Totally jazzed for you guys! “CEO’s buy-in” at Bizzuka…Paul Chaney, whatchootalkinbout, Willis? ;-)

  • http://www.bizzuka.com/Contacts/BioDisplay.asp?p1=1425 John Munsell

    Congrats, Chris! This is going to be a monsterous success for you and Cross Tech Media! Totally jazzed for you guys! “CEO’s buy-in” at Bizzuka…Paul Chaney, whatchootalkinbout, Willis? ;-)

  • http://www.geekmommy.net Lucretia Pruitt

    wow.
    VERY cool.

    Congrats, Cap’n Brogan…
    The seas just got much more interesting!

  • http://www.geekmommy.net Lucretia Pruitt

    wow.
    VERY cool.

    Congrats, Cap’n Brogan…
    The seas just got much more interesting!

  • Gary

    Arrrrrgh P-{>

  • Gary

    Arrrrrgh P-{>

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