Privateers- Backing Your Pirate Ships

privateer A few weeks ago, I wrote about the beauty of pirate ships. Essentially, the premise was that pirates attack the goal for the goal’s sake, and don’t focus as much on the ships themselves. In the way old days, governments would fund privateers to carry out missions on behalf of the organization, and share back a percentage of the plunder.

Effective today, I announce the start of my privateer effort. My pirate ship is officially in the water. There’s no flag (official website). There’s no fleet (yet). And I do have the backing of my government (company).

New Marketing Labs

I’ve taken over a piece of CrossTech Media after a conversation with Nick Saber and Stephen Saber. I don’t really know what I should make my title, because really, who give’s a rat’s ass? I’m driving the vision I laid out, backed by Stephen and Nick. That’s what matters.

I have two direct people on my team right now: Mike Lewis, President of the Business Marketing Association of Boston will be my General Manager and delivery partner. Rich Erb will be my sales executive for the events. (I still also have all of CrossTech working with me, and am partnered with CrossTech Partners for solution delivery on platforms and more complex projects.)

The business has two main pieces: education and service.

Education: New Marketing Summit

Flagship of the events I run is the New Marketing Summit. We’re doing four of these in 2009, including Milan, Italy. That’s the plan.

On top of these, we’re doing something to help parents understand the Net so they can better educate their kids. They’ll be one day events all over the place. We’re doing some one day boot camp education events that will be step-by-step and hands-on stuff. If you want that in your city, we’ll find ways to bring it. That’s just the beginning.

Service: Project Dogfood for You

Here’s where it gets crazy. I have worked with marketers, PR types, and social media folks tons over the last few years. Starting now (and based on some advice from Seth Godin and Todd Defren), I’m using New Marketing Labs as a new media agency arm for what I’m doing. What does that mean?

I’m offering my best social media efforts to midsized and larger businesses in a formal and professional manner, complete with execution teams and development support. What kinds of offerings? Out of the gate:

  • Reputation Management including listening technology (heavy on the listening)
  • New Media Relationships including blogger relations (with some GREAT partners and me)
  • Community Projects including platforms and community management
  • Email marketing and web design (primarily through my partner network).

You know me, or you know what I’ve shared with you to date. You know how I operate. I work collaboratively, and I build teams, and I deliver everything with the goal of being helpful. So, I’ve decided to get into the game directly and deliberately.

I’m invigorated. I’m excited. I’m nervous, because this is my first pure play effort, so I’m going to have to jump into the world of YOU wondering if I’m praising clients and stuff. Here’s the deal: I will disclose clients every single damned time. I will also list them on my About page.

So that’s the news. I’m starting a new business tied to my existing partners. I’m going to run even more interesting events in 2009. I’m available to work on your social media execution for internal and external projects. If you’re a business in need of such, come get me. If you’re a social media practitioner, you and I can talk about working together, and we’ll talk about how I vet or that.

I’ve got a great team around me, and I’ve got a pirate ship!

Questions? Problems? Ideas? Business opportunities? (A guy can ask, right?)

Photo credit, Mike Baird

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  • http://www.sonnygill.com Sonny Gill

    Congrats Chris! Been great getting to know you a bit this week in Scottsdale and I certainly see your drive and passion for what you do. Best with your new success!

  • http://www.mediabadger.com Webconomist

    Brilliant Chris! Entrepreneurship is the foundation of our democracy and capitalism, it ain’t perfect, but it’s the best thing the world has had so far…glad you’re taking the leap even in a challenging economic climate; perhaps its the best time for Social Media? I think so. You’ll do aces.

  • http://www.sonnygill.com Sonny Gill

    Congrats Chris! Been great getting to know you a bit this week in Scottsdale and I certainly see your drive and passion for what you do. Best with your new success!

  • http://www.mediabadger.com Webconomist

    Brilliant Chris! Entrepreneurship is the foundation of our democracy and capitalism, it ain’t perfect, but it’s the best thing the world has had so far…glad you’re taking the leap even in a challenging economic climate; perhaps its the best time for Social Media? I think so. You’ll do aces.

  • http://Twitter.com/Ed Ed

    This is totally natural progression Chris,
    and you deserve to grow out your career after building expertise, likability, professional respect and generous networking infrastructure.

    Congratulations, and Best going forward!

  • http://Twitter.com/NextInstinct Ed Shaz/NextInstinct

    This is totally natural progression Chris,
    and you deserve to grow out your career after building expertise, likability, professional respect and generous networking infrastructure.

    Congratulations, and Best going forward!

  • http://www.lexalytics.com/lexablog Christine Sierra

    Congratulations, Chris. Love the outreach to parents – it’s so critical in our communities to move education forward. Best of luck!

  • http://www.lexalytics.com/lexablog Christine Sierra

    Congratulations, Chris. Love the outreach to parents – it’s so critical in our communities to move education forward. Best of luck!

  • http://www.remarkable-communication.com Sonia Simone

    I send you a mighty Aaaaaaarrrrr! Fantastic news, you’re going to crush it.

  • http://www.remarkable-communication.com Sonia Simone

    I send you a mighty Aaaaaaarrrrr! Fantastic news, you’re going to crush it.

  • http://chris2x.com Chris Christensen

    Congrats and good sailing!

  • Laura Suttell

    OK, kill the messenger – here goes – anchors aweigh, Chris. Avast, ye…oh, I’ve lost it.

  • http://chris2x.com Chris Christensen

    Congrats and good sailing!

  • Laura Suttell

    OK, kill the messenger – here goes – anchors aweigh, Chris. Avast, ye…oh, I’ve lost it.

  • http://remarkablogger.com Michael Martine – Remarkablogg

    Nice, dude. Congrats! If you think we can work together on something, hit me up on twitter.

  • http://www.deafmomworld.com Karen Putz / DeafMom

    Wishing you smooth waters ahead and a fun ride!

  • http://remarkablogger.com Michael Martine – Remarkablogger

    Nice, dude. Congrats! If you think we can work together on something, hit me up on twitter.

  • http://www.deafmomworld.com Karen Putz / DeafMom

    Wishing you smooth waters ahead and a fun ride!

  • http://www.wisequeen.com Donna Jackson

    Congratulations may your pirate ship conquer many lands! If goodwill is to be measured, your sails are full already.
    Donna Jackson
    Social Communications Specialist

  • http://www.wisequeen.com Donna Jackson

    Congratulations may your pirate ship conquer many lands! If goodwill is to be measured, your sails are full already.
    Donna Jackson
    Social Communications Specialist

  • http://biggsuccess.com George Krueger & Mary-Lynn

    We’re so excited for you! Congrats and best wishes in finding your treasure!

  • http://biggsuccess.com George Krueger & Mary-Lynn Foster

    We’re so excited for you! Congrats and best wishes in finding your treasure!

  • http://blog.molson.com/community Adam Moffat

    congrats on your new venture…sure it’ll be a success.

  • http://blog.molson.com/community Adam Moffat

    congrats on your new venture…sure it’ll be a success.

  • http://blog.burbary.com Ken Burbary

    Congrats on your big news Chris! May even more prosperous days be ahead of you. I look forward to reading about your continued success.

  • http://blog.burbary.com Ken Burbary

    Congrats on your big news Chris! May even more prosperous days be ahead of you. I look forward to reading about your continued success.

  • http://www.davemadethat.com Dave Delaney

    Awesome news Chris. Best of luck to you! Let me know if I can help.

    Cheers.
    Dave

  • http://www.davemadethat.com Dave Delaney

    Awesome news Chris. Best of luck to you! Let me know if I can help.

    Cheers.
    Dave

  • ace bhattacharjya

    If you can continue the pirate metaphor for the rest of the week, I’m good for a beer. Good luck with the new venture.

  • ace bhattacharjya

    If you can continue the pirate metaphor for the rest of the week, I’m good for a beer. Good luck with the new venture.

  • http://InspireMeToday.com Gail Lynne Goodwin

    Ahoy Matey,

    Congrats on the bold move. I can’t wait for the juicy details. Looking forward to our interview for InspireMeToday.com. You continue to inspire all of us Chris, thanks. If you ever decide you want to sail on a real pirate ship, our sailboat, Abundance, awaits you. We’re always looking for fun crew to plunder our way through the Caribbean. Arrrgh. :)

    Hugs,

    Gail
    InspireMeToday.com

  • http://InspireMeToday.com Gail Lynne Goodwin

    Ahoy Matey,

    Congrats on the bold move. I can’t wait for the juicy details. Looking forward to our interview for InspireMeToday.com. You continue to inspire all of us Chris, thanks. If you ever decide you want to sail on a real pirate ship, our sailboat, Abundance, awaits you. We’re always looking for fun crew to plunder our way through the Caribbean. Arrrgh. :)

    Hugs,

    Gail
    InspireMeToday.com

  • http://www.synergyblueprint.blogspot.com Daltonsbriefs

    Congratulations on your new journey and the challenges you will seek. The timing couldn’t be better, it’s very obvious that status quo marketing is losing ground, and new ways of connecting will be needed by the survivors.

  • http://www.synergyblueprint.blogspot.com Daltonsbriefs

    Congratulations on your new journey and the challenges you will seek. The timing couldn’t be better, it’s very obvious that status quo marketing is losing ground, and new ways of connecting will be needed by the survivors.

  • http://www.yarn.com kathy elkins

    Congratulations! Off to put on some Jimmy Buffet in your honor.

  • http://www.yarn.com kathy elkins

    Congratulations! Off to put on some Jimmy Buffet in your honor.

  • anne in real life

    Great news Chris! I’ve been offline most of the day and I’m late hearing your news but I know it’s going to be an awesome success.

  • anne in real life

    Great news Chris! I’ve been offline most of the day and I’m late hearing your news but I know it’s going to be an awesome success.

  • http://diablogue.wordpress.com/ Jaculynn Peterson

    IMO, you’ve been sailing all along. Now it’s just another direction. ;) Congratulations and best wishes!

  • http://diablogue.wordpress.com/ Jaculynn Peterson

    IMO, you’ve been sailing all along. Now it’s just another direction. ;) Congratulations and best wishes!

  • http://stevegarfield.com steve Garfield

    Exciting news. Good luck with everything. I love how you’re being called captain in the comments.

  • http://stevegarfield.com steve Garfield

    Exciting news. Good luck with everything. I love how you’re being called captain in the comments.

  • http://www.fearlesscooking.tv Grace Piper

    If you’re ever in need of a cook on this ship you know who to call. Also, I can navigate a ship by the stars, and shoot a gun, and have some sword experience, and have can wield a mean camera…. some of those statements were true.

    Yarrrrr!

  • http://www.fearlesscooking.tv Grace Piper

    If you’re ever in need of a cook on this ship you know who to call. Also, I can navigate a ship by the stars, and shoot a gun, and have some sword experience, and have can wield a mean camera…. some of those statements were true.

    Yarrrrr!

  • http://www.meredithgould.com Meredith Gould

    How wonderful and exciting. I’m relatively new to your high seas and appreciate the navigation I’ve received so far, looking forward to learning more.

  • http://www.meredithgould.com Meredith Gould

    How wonderful and exciting. I’m relatively new to your high seas and appreciate the navigation I’ve received so far, looking forward to learning more.

  • http://www.onebyonemedia.com Jim “Genuine” Turner

    I guess we don’t need to ask what you are going to be for Halloween?

  • http://www.onebyonemedia.com Jim Turner

    I guess we don’t need to ask what you are going to be for Halloween?

  • http://thefuturebuzz.com Adam Singer

    GL chris ! we’re behind ya

  • http://thefuturebuzz.com Adam Singer

    GL chris ! we’re behind ya