Comments on: Product Placement in Marvel Comics

By: jemestom

jemestom — Wed, 31 Mar 2010 15:10:00 +0000

DC and Marvel are both burnishing “networks” of titles that appeal to male readers between the ages of 18 and 34. Marvel’s Mr. Maimone says the comics titles are competing with “laddie” magazines such as Emap PLC’s FHM or Dennis Publishing’s Maxim and Stuff.

Others see the placement as the lesser of two evils, still better than having big display ads inside the comic books. “Anything they can do to put it in front of the person in the mainline of reading is going to be a good thing,” says Tommy King, who sells comics at Tales Resold in Raleigh, N.C.

acekard ds

By: Social Media - beyond strategy | b r a n t s

Social Media - beyond strategy | b r a n t s — Mon, 27 Apr 2009 04:08:37 +0000

[...] the “Mad Men” on Twitter. Cisco’s comic book experiments via Chris Brogan’s post (Webex in Marvel Comics), and Kara Swisher on All Things Digital ( The Realm, an entire comic [...]

By: Torley

Torley — Thu, 09 Apr 2009 05:17:30 +0000

The Heroes webcomic has been doing this sort of thing since near the beginning — as long as the products serve the story and don’t mutilate it, I enjoy.

By: Torley

Torley — Thu, 09 Apr 2009 05:17:00 +0000

The Heroes webcomic has been doing this sort of thing since near the beginning — as long as the products serve the story and don’t mutilate it, I enjoy.

By: Daniel Faintuch

Daniel Faintuch — Tue, 07 Apr 2009 21:19:28 +0000

I think that it’s a great idea.
To be able to put your brand name out there in a way that is not disruptive like Cisco did can only make the exposure more effective and remarkable.
However, you need to establish a strong brand first in order to be able to enjoy this type of advertising.

By: Daniel Faintuch

Daniel Faintuch — Tue, 07 Apr 2009 21:19:00 +0000

By: comic books ya punk

comic books ya punk — Tue, 07 Apr 2009 21:06:34 +0000

Marvel comics have been using product placement for a while now.

for example instead of having spider-man swing across a billboard with an ad for a fake company they know have him swing past a real ad for a real product.

I think this webex thing is interesting because it actually written in the story, instead of being added in later when the art is all done. Something that angered an artist or two (because they don’t like the ideal of their art being changed or if they most have the ad they’d rather draw it themselves so it not out of place) and many fans (because those ads seemed out of place)

By: comic books ya punk

comic books ya punk — Tue, 07 Apr 2009 21:06:00 +0000

Marvel comics have been using product placement for a while now.

for example instead of having spider-man swing across a billboard with an ad for a fake company they know have him swing past a real ad for a real product.

By: groonk

groonk — Mon, 06 Apr 2009 20:07:05 +0000

Didn’t know you were a comics guy! I see nothing wrong with it as long as it doesn’t get out of control. Movies do it all the time.

…

Maybe not the best comparison.

VlogHog: Everyone’s on Twitter. :) Might I suggest following @agent_m . He works there and is a decent fellow.

By: groonk

groonk — Mon, 06 Apr 2009 20:07:00 +0000

Didn’t know you were a comics guy! I see nothing wrong with it as long as it doesn’t get out of control. Movies do it all the time.

…

Maybe not the best comparison.

VlogHog: Everyone’s on Twitter. :) Might I suggest following @agent_m . He works there and is a decent fellow.