Publishers And Authors- Some Thoughts

I tell everyone about “Grow Bigger Ears”. It is an awesome resource!

Love your writting Chris. And you speak at an even higher level on video. Thanks for the insight.

Indeed Jodi. Bob's Poole's Watercooler is one of my favorite places to hang out.

Love your point Chris about remembering things – no matter whether we want to or not.

I am fairly new to Internet marketing, learning something new everyday — hopefully the learning never ends. The more I learn, the more I can teach other people. This is the first I have heard of “Growing Bigger Ears” I googled and found many references, but I was wondering, — what is the origin of Growing Bigger Ears?

Chris, I love the video, love your blog…thanks for sharing such great concepts!

Hi Chris, many thanks for this video – I hope the publishing industry is listening.

Also, I think what you're saying about not trying to sell your stuff to the other person but rather engaging in a human interaction with them, that may or may not lead to interest in you (and eventually your product) on their part actually is just as valid when it comes to the more traditional type of selling. As an entrepreneur hiring a salesperson, you don't necessarily need to ask them to do door-to-door or other horrible stuff like that – you can send them to networking events, to just be there and engage with people.

The beauty with social media is that now you can do this type of networking from the comfort of your own home, and without paying the horrendous entrance/membership fees networking events charge.

Again, many thanks for this video, Chris. I think you're a terrific speaker, by the way. I've never heard anyone else speak about social media with such clarity and focus.

Extremely, timely Chris. Especially since I'm about to make an announcement ;)

As usual, people like doing business with people they know, like and trust.

And push messaging is dead.

What I'm a little nervous about is announcing the book deal on my show and NOT look like a jerkface. Meaning making the actual announcement valuable for our audience of entrepreneurs.

Thoughts?

Yes Chris, listening is clearly important and that's what makes the social web so awesome! 2 ears, one mouth, think about it :-)

What you said about publishers being in a dangerous spot with online type distribution is pretty interesting. Many people would rather take that kind of deal than a traditional one.

I like the focus on interaction & conversation vs. just blasting your message in an interruption marketing style.

First though – Wow! If you blogged about me I'd probably wet myself with excitement. I guess if an author doesn't it just goes to show that they don't have a good understanding of the possibilities and the power (yes really) that someone like you can leverage on the Internet.

And then what you ask? I wish I could predict that but we live in exciting times and I'm looking forward to seeing how it pans out, listening to my readers and adapting as need be.

Great insights not just for authors, but musicians who can build fan bases using the same concepts. Here's a friend who is doing much of what Chris talks about. He's got a great gig, playing on his own and with Sir Paul – http://www.brianrayguitar.com – @brianrayguitar

search engine potimization is a fantastic and better post in world wide web thank you sharing this post

This was great. Chris is right about when you contact someone like a author, musician or whoever and they don't get back in touch with you, that I did feel some type of way with them. I like finding yourself in a convo situation better than pitching your book or ideas.
My most fav part was the 1 to many, but make it feel as personal that was great. I learned a lot thank you Chris

Hi, Chris –

This is 4 minutes of really insightful commentary, both for authors and publishers. Authors set their sights on publishing a book, and too often forget that they must create a platform and a community or there will likely be few readers of that book. Publishers think wholesale, not retail, and they don't get (yet) that social media is changing their marketplace irrevocably and not to the advantage of wholesalers.

Great points Chris.

I think it's interesting how this NEW selling is slowly becoming more and more like the “old” selling we used to do face to face.

Just people talking to people.

Technology is making that easier than ever before.

Great post applicable for so many things. Music, one great example @ alanweinkrantz provided, but also just a good lesson for life in general. Listen first, ACT later.

Best,
Marie

http://www.affinityclick.com
@affinityclick

What an amazing name. This is timely as I take some time out to finish off my edit, talk with my agent and get my book to market (ship it to use a Linchphrase). Although I use Godin langauge I disagree with Jon Morrow, I think that book is very good way of hitting a target. The avergarge American reads 1 book after graduation, the average wage in the U.S.A is higher than other countries but is still quite low. See the colleration Jon.

Who are you hitting with a book, the richer majority. The real question is do you havr the skillset, do you have the cajones, to put your social life on hold for 9 months. I think some mothers with understand what I am talking, it can be like giving birth.

Nice to see a few writers and content producers among the rank. Thanks for video.

Chris in the first part of this interview are you suggesting that authors engage with bloggers, commentators etc because if they don't, they will probably hold a grudge?

Seems like you'd spend alot of time dealing with “noise” if that was the case. How do you suggest one deals with that?

I'm suggesting that relationships sell more books than not.

I struggle with this myself. Just pay attention to who's done it with taste and who hasn't, and shoot for the middle. : )

You've really broached a large topic for discussion Chris. I for one believe that publishing will become more and more electronic over the years, but will have some things to overcome, all tech, format, touch and feel items, which is a whole different discussion.

As far as marketing/advertising, more of this type of work will become web based, which makes the business model of author self-promotion easier, but the whole thought process for existing authors who have always gone to publishers to have all the front-end promotional heavy lifting, to change their business model and thought process or approach. For New Authors, well they can start off with a Self Promotion, i.e. without publisher, business model if they are going to publish and distribute electronically (or they are going to need a lot of good contacts in the book seller world if they are going to distribute in the brick and mortar store front).

I can see the whole publishing business becoming an on-line process (a lot already is), promotion of books will be a slower evolution dependent upon an author's target market and book type (i.e. selling to schools, colleges will still be hard text book format for a while requiring traditional publishers to get the work done).

I can see a whole lot more discussion happening on this subject and think it will be very cool to see outcomes driven from this.

great video, especially on the part of authors have an opportunity to build great relationships. i am recently published(simon & Schuster) and (kensington) mainly because i already have a large reading community. moreover i work with publishers and authors as a literary publicist with a strong emphasis on helping the imprint or author find their ideal reader and spending more time geniunely connecting with them instead of spamming people with eblasts (your version of here's my dumb thing.)

two things that authors struggle with is the concept that community relations doesn't stop after the book's shelf life and author's don't need to respond to their fans as soon as possible.

this morning i had a conversation with a national online bookclub community. our topic was the future of publishing and the digital divide. publishing houses are trying to determine how to monetize their digital content without going under(ie Amazon's current ebook pricing structure) and how to grab the dollars that they have lost across the kitchen table from self-pubbed authors(a reason why some publishers like Thomas Nelson and Harlequin are creating self-pub entities.) Publishers are very focused on finding new streams of revenue and correcting mistakes the made when epublishing was introduced and they slept on it. however, authors are either still in the dark about what's going on, too afraid to admit that we are experiencing a paradigm shift, because they don't want to change, while others, who truly love a god story or discovering great information, who loves to share that information or that story(fiction) with others will take digital medium and use it to stay engaged and will seek out people who can help them get engaged.

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Great!Video is really so good.Its fact that publishers and authors are essential in an adversarial position.I would like to hear from you more about this.
business investor daily

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