Publishers and Social Media

Okay, I'm confused Chris. Where does the "Six Easy Steps" come from? The video has 46 steps and the summary at the end has eight steps.

PS - I miss your old comments system. Disqus has a lot to live up to and so far, they don't.

Six Steps were the Trust Agent bits near the end:

Make Your Own Game
One of Us
Archimedes Principle
Agent Zero
Human Artist
Build Armies

And I'm sorry. I like how Disqus moves comments out into the social space.

Cool, thanks big guy - thought it was my plain old dumbness and I was right :)

I know what you mean re. DISQUS, I just feel that while it's undoubtedly a really good system, it misses out in some areas. Spam filtering seems less effective, for example, and I could be wrong but don't they hold the comments on their host? So, if they go down so do all your comments? I think that's what "worries" me the most.

Cheers! :)

Thanks for sharing. Great presentation.
"Make your own game" I guess you are living by example.

Thanks for the SlideShare

I love the "best advice on agent zero most". Actually, isn't it advice for life?

Of your platforms, I'm still at the awareness stage but I'm finally beginning to appreciate what a friend of mine has always said, that quality of life is measured in human interactions.

Being new to the technology accelerators I've found there are simply too many tools to take on - is this a case of slow and steady wins the race or do you advocate total immersion from the beginning?

thanks for the powerful presentation.

superb slides Chris and spot on. Thank you for sharing.

Nice presentation. I like how the slideshare links are clickable.

I enjoyed the presentation, thanks for sharing! I think it could have been enhanced by some Metallica playing in the background, but maybe that's just me.

We get asked a lot about another aspect of trust in social media - how do you trust employees to represent your company out there in all these new places now that brand can't be as controlled? Our answer is don't hire jerks, but I'm wondering if there is something better :)

You're right about the "don't hire jerks" rule, but it's a good question. Let me think on it a bit.

As you know, this is the space in The Space where I do my thing, and while the stuff in your slide stack is essential to a successful strategy, authors--the people who are the actual wordsmiths--are buried in that thing THEY do--writing. Getting an author to take an active role in the promotion of their book has always been, and remains, a challenge to publishers.

That said, making effective use of promotional budget dollars is another of the primary challenges faced by the publishing industry. Even moreso these days.

Marketing in publishing has ALWAYS been built on trust. The chain of trust starts with the editor, whose reputation for delivery high quality products to the existing, albeit evolving, distribution channel enables a bookseller to create an equation of probability based on the factors individual to their particular micro market--if they trust the author, whose work is made stronger by their editor.

SM provides a cost effective vehicle for savvy authors and publishers to create and maintain an ironclad bond between them and their reading public in a way like never before, but they're all so desperately busy with producing that they're cautious about engagement in ANY activity that hasn't been proven worthwhile.

Publishers are concerned about ROI and authors are concerned with ANYTHING that cuts into writing time.

Demonstrating ROI to the publishing community is fairly straightforward. Trial strategies we've executed with the "bookshelf" social networks like LibraryThing, Goodreads and Shelfari are revealing effective tactics AND some no-no's which define standard operating procedures now being deployed by the publisher. Authors who understand the SM landscape will see dramatic increases in reader loyalty and the replication essential to leveraging the tools.

Great seeing you guys yesterday.

Excellent points here, Don, esp. re: challenge publishers face when author sees SM time as infringing on writing time.

The rise of many self publishers can directly be attributed to those key concepts you mentioned. Sadly, while we were doing it right, we were being snubbed as being unworthy. Thanks Chris and Julian for helping pave the "new trend" of traditional publishing. Have a great #BEA09 and thanks for sharing with those who could not attend!!

Thanks for sharing! Can definitely use this for a new client I just got yesterday! Since we didn't get to hear what you had to say with it, do you think you could give us what you think is the most important, must-take-away-from-this-presentation point? Thanks again!

Hi Chris, two questions if you don't mind:

First, in the platform slide, is it intentional to place "listening" at the beginning and end, and "touch" everywhere but in the awareness stage? Shouldn't one listen throughout?

Second, any reason why the hawker pictures appear in reverse order? It appears your point is to be unique, e.g. the guy playing in the air, and not one of the crowd, e.g. the guy on the sidewalk. Unless my interpretation is backwards, why not show the regular guy first and then the skateboard air dude?

I liked the rest of it. Curious what it sounds like to voice. And was this YOUR deck, or Julien's too? I didn't see his name on it...

Did you happen to record the presentation? I'd love to view / listen...

Thanks for sharing these Chris. Great slides as always. But with any good presentation it's the bits in between- the talk around the slides that I'm feeling disappointed I'm missing out on when flicking through them. I know it's there that lies the true value. Not to worry, you'll be in Aus soon!

Really enjoyed the presentation! And the brief chat with you and Julien during the book signing. I'll be blogging about the book this week.
I like to think I know a lot about social media. I am living online 7 days a week. But, I find I learn new things all the time. I guess that's a by-product of the constant evolution of social media.
Will check back here often! I learned a great deal from your presentation!
And I highly recommend a Star Trek convention! LOL

What I can say is very nice and helpful as well as informative post...really help me very much more!! Thanks..
Cheers,
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