Publishers and Social Media

Okay, I'm confused Chris. Where does the “Six Easy Steps” come from? The video has 46 steps and the summary at the end has eight steps.

PS – I miss your old comments system. Disqus has a lot to live up to and so far, they don't.

Thanks for the SlideShare

I love the “best advice on agent zero most”. Actually, isn't it advice for life?

Of your platforms, I'm still at the awareness stage but I'm finally beginning to appreciate what a friend of mine has always said, that quality of life is measured in human interactions.

Being new to the technology accelerators I've found there are simply too many tools to take on – is this a case of slow and steady wins the race or do you advocate total immersion from the beginning?

superb slides Chris and spot on. Thank you for sharing.

I enjoyed the presentation, thanks for sharing! I think it could have been enhanced by some Metallica playing in the background, but maybe that's just me.

We get asked a lot about another aspect of trust in social media – how do you trust employees to represent your company out there in all these new places now that brand can't be as controlled? Our answer is don't hire jerks, but I'm wondering if there is something better :)

Six Steps were the Trust Agent bits near the end:

Make Your Own Game
One of Us
Archimedes Principle
Agent Zero
Human Artist
Build Armies

And I'm sorry. I like how Disqus moves comments out into the social space.

The rise of many self publishers can directly be attributed to those key concepts you mentioned. Sadly, while we were doing it right, we were being snubbed as being unworthy. Thanks Chris and Julian for helping pave the “new trend” of traditional publishing. Have a great #BEA09 and thanks for sharing with those who could not attend!!

Hi Chris, two questions if you don't mind:

First, in the platform slide, is it intentional to place “listening” at the beginning and end, and “touch” everywhere but in the awareness stage? Shouldn't one listen throughout?

Second, any reason why the hawker pictures appear in reverse order? It appears your point is to be unique, e.g. the guy playing in the air, and not one of the crowd, e.g. the guy on the sidewalk. Unless my interpretation is backwards, why not show the regular guy first and then the skateboard air dude?

I liked the rest of it. Curious what it sounds like to voice. And was this YOUR deck, or Julien's too? I didn't see his name on it…

Thanks for sharing these Chris. Great slides as always. But with any good presentation it's the bits in between- the talk around the slides that I'm feeling disappointed I'm missing out on when flicking through them. I know it's there that lies the true value. Not to worry, you'll be in Aus soon!

Excellent points here, Don, esp. re: challenge publishers face when author sees SM time as infringing on writing time.

What I can say is very nice and helpful as well as informative post…really help me very much more!! Thanks..
Cheers,
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Thanks for the great video!