Comments on: Put a Face to Your Brand

By: Creative Concepts - Hitting the Streets of New York City!

Creative Concepts - Hitting the Streets of New York City! — Mon, 21 Sep 2009 16:16:45 +0000

[...] seem to appreciate this as well. Take a look at what Chris Brogan has to say here and our mention of the video on our Business Smart Tools site [...]

By: Taking it to the Streets for Tea » Razor Branding Blog

Taking it to the Streets for Tea » Razor Branding Blog — Thu, 27 Aug 2009 19:21:08 +0000

[...] Brogan’s post, “Put a Face To Your Brand“, highlights Bigelow Tea and their ‘take it to the streets’ effort. Cindi [...]

By: Put a Face to Your Brand chrisbrogan com | Green Tea Fat Burner

Put a Face to Your Brand chrisbrogan com | Green Tea Fat Burner — Mon, 08 Jun 2009 01:56:41 +0000

[...] Put a Face to Your Brand chrisbrogan com Posted by root 3 hours ago (http://www.chrisbrogan.com) Feb 28 2009 i 39 m really impressed with this project featuring bigelow tea if you enjoyed this post please consider leaving a comment or chrisbrogan com runs on the thesis theme for wordpress i caught that a while back some vids shot with the green monst Discuss | Bury | News | Put a Face to Your Brand chrisbrogan com [...]

By: Tracy

Tracy — Fri, 03 Apr 2009 00:26:18 +0000

You know what Axel? Good point, most of us did not answer the question. Realistically the answer is both. Cindi is clearly an asset to her company in terms of branding but not all company heads are. Dan Hesse and Sprint are getting diddly squat out of his attempt to be part of the brand. In some cases it can be a huge negative. Especially when a brilliant business man or women is not an out going or warm personality. What it takes to run a successful business and what it takes to be the face of a brand are two different things, and not everyone has both qualities. John Paul DiJoria of Paul Mitchell is a HUGE personality in the industry and carefully leveraged the name of his now deceased partner Paul Mitchell so that it is unclear who the original brand face was… and nobody really cares. What we are talking about here is a cult of personality… and they last as long as the personality does… and as long as nobody gets bored or offended. So is it a risk? Yes. Can it work well for some? Yes. Most of the time though… leave it to folks who are good at that sort of thing. The reason it is so nice to see this video is we seem to have a rare combination of a savvy business person who is willing and able to portray warmth and personality and openness. It is rare, but when you’ve got it , why not take advantage of it?

By: marlee huber

marlee huber — Thu, 12 Mar 2009 17:44:22 +0000

Oh my–I will never look at Bigelow again as just another tea! i will see Cindy Bigelow and I will think of those 330 families she keeps employed!

By: Why Hospitality Business’s Need A New Media Strategy. | Byron New Media

Wed, 11 Mar 2009 08:06:02 +0000

[...] to Chris Brogan – Social Media Rockstar for sharing Cindi’s [...]

By: Axel Schultze

Axel Schultze — Wed, 04 Mar 2009 23:05:33 +0000

Chris, isn’t it fascinating to watch the dynamic of this post?
You asked a valid question and only Danny Brown tried to answer. The following comments ignored him and kept just pushing out their impression. :-)

Anyway. A few years back Dell hired a young actor for an add campaign in Germany – it was the most successful ad campaign for Dell – ever. The actor wanted more money – couldn’t agree – actor out – advertising flopped – sales went down. Boom.
Another example is Chuck Schwab. Company depressed, Chuck came back (like Dany’s example with Apple) – business up again. Or: We all know the young fellow “can you hear me – can you hear me now”.
Risk and reward are certainly much greater than keeping it “normal” – but normal is sooooo boring – so hey, take the risk – and know what the risk is.

@AxelS

By: Karen McCullough

Karen McCullough — Wed, 04 Mar 2009 10:58:52 +0000

Brilliant and so simple. I drink tea- now Bigelow has not only a face but a personality. Cindi made the connection and it is a great idea. Thanks for finding this Chris. Cindi made Bigelow real and I made the connection to her and the produce and grandma Bigelow. I loved the idea that they did not make it slick or edit out the folks that either don’t drink tea or who never heard of Bigelow. I think I’ll have a cup of tea.

By: Rich Nadworny

Rich Nadworny — Tue, 03 Mar 2009 21:24:27 +0000

Here’s a bunch of fun faces on the IBEX brand. Employees with ’staches. Good or bad?

http://www.ibexwear.com/shop/The_Great_Ibex_Mustache_Competition.php

By: Colonel Tribune

Colonel Tribune — Mon, 02 Mar 2009 14:15:29 +0000

Cindi’s doing a great job putting herself out there, even with the somewhat awkward exchanges she can get. When a construction worker says, “I’ve never heard of Bigelow Tea,” that’s a great starting point for this sort of brand conversation.