December 18, 2008 109 Comments

Question for You While Preparing for 2009

I’m launching several New Marketing Bootcamp events to help give people keyboard level skills in social media execution. This intensive, one day training experience will help business communicators learn what goes into building new online marketing efforts. I’m looking for your help to make sure I’m not missing parts of the training curriculum. Want to glance over what I’m doing?

Part 1: The Landscape of Social Media – this is the section showing case studies and explaining the larger strategy.

Part 2: Examples of Good Marketing – showcasing some of the great business success stories out there.

Part 3: The Down and Dirty (here’s where I need the help).

I’m going to show participants in these events how to:

  • Register a domain with a host.
  • Install WordPress or Movable Type application.
  • Add plugins, themes, and other customizations.
  • Implement basic SEO improvements, and use Website Grader to test and re-test.
  • Register the blog in the appropriate directories.
  • Implement Google Analytics.
  • Claim the blog on Technorati.
  • Build a simple listening station using Google Reader. (add appropriate sources to it).
  • Build “passports” on the appropriate networks and sites (digg, stumbleupon, twitter, flickr, yelp, etc, etc).
  • Find the right “complementary sites” for that blog using services like Alltop. Compile contact info for such.
  • Basics of profile building for social networks, including best practices, relevant business information, linking/outpost strategies.
  • Build one or two profiles to start the company off on the right track.
  • Tagging and metadata usage across platforms (diff between tags in Twitter and Flickr, for instance, and for blogs).
  • Basic blog technical skills, including how to link appropriately, how to add pictures, how to embed 3rd party information like YouTube videos.
  • Perform basic online etiquette, including the importance of commenting, the value of linking back, the conversational nature of Twitter, Facebook, and other social networks.
  • Content marketing basics and starting strategies.

What am I missing? What else haven’t I touched on that I’m just assuming people know, or that I haven’t given enough credit in this layout?

More to come on the Bootcamp events.

Thanks for your help.

Related posts:

  1. Question for You- New Marketing
  2. Guest Post- Twitter- To Converse or to Broadcast-THAT is the Question
  3. Peter Kim Assembles A Band for 2009 Social Media Predictions
  4. Blogger Question
  5. Answer The Question “How?”

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  • http://kristianakocis.blogspot.com/ Kristiana

    Hi Chris-

    It looks like I missed the boat to reply in a timely fashion (vacation will do that), but I was curious to see if there is any way to make these bootcamps interactive with your audience? I know bootcamps usually have a lot of talking at and not so much talking with your audience, but why?

    For instance, can you send a few website addresses (of really good and some not so stellar) to participants BEFORE the bootcamp for them to review with some pointers? This way, when you go through Part 2 and talk about what’s good about some of the websites you’re showcasing, people will have already seen them and may be able to add to the conversation? You can also highlight some websites that are “almost there” that you can then throw to the audience to see how they would proceed?

    This way you’re keeping your audience engaged on different levels and forcing them to utilize what they’re learning in your bootcamp at that moment. It may lessen the “in one ear and out the other” syndrome…

    Best of luck with Brogan Bootcamp, it sounds wonderful!

  • Sloane Wood

    Chris –

    Wow! A lot of great stuff! A smorgasbord!

    Will there be any follow-up after the boot camp? Say in a week, then in a month, then 2 months, then 3 months, then 6 months…….? After completely showing everything to them at the boot camp, follow-up would be gradually backing off over time until they are flying on their own. In education we call it “scaffolding”. This guided practice would ensure that all of your great tools would “stick” for the long haul.

    Would there be people at your company who could do that kind of follow-up? If the boot campers knew that they were getting good tools & that there would be follow-up afterwards, it would initially make them feel more confident as well as hold them accountable for implementation later on. Your boot campers would grow into enduring success stories.

    Your curriculum has great value. Best of luck to you!

  • Sloane Wood

    Chris –

    Wow! A lot of great stuff! A smorgasbord!

    Will there be any follow-up after the boot camp? Say in a week, then in a month, then 2 months, then 3 months, then 6 months…….? After completely showing everything to them at the boot camp, follow-up would be gradually backing off over time until they are flying on their own. In education we call it “scaffolding”. This guided practice would ensure that all of your great tools would “stick” for the long haul.

    Would there be people at your company who could do that kind of follow-up? If the boot campers knew that they were getting good tools & that there would be follow-up afterwards, it would initially make them feel more confident as well as hold them accountable for implementation later on. Your boot campers would grow into enduring success stories.

    Your curriculum has great value. Best of luck to you!

  • http://www.greenbusinessinnovators.com Patrick Dominguez

    One important ingredient to add – how to wrap a strategy around all of these activities.

    Good luck!

  • http://www.greenbusinessinnovators.com Patrick Dominguez

    One important ingredient to add – how to wrap a strategy around all of these activities.

    Good luck!

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  • http://www.yuregininsesi.com sesli chat

    Great list, I love reading your blog! It's so informative for a relative newbie and small business owner like me. A discussion about how to integrate the basic building blocks–website, blogs and social networks–would be useful. People have such varying degrees of experience…perhaps you might query attendees as to their experience with webs, blogs and various social networks to help you have an idea of their experience prior to delivering the marketing bootcamp.

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