Remember the Root Goal

effects There might be a better picture to describe the intentions of this post. I should start this blog post with a catchy anecdote; I’d better go find a story that matches what I’m looking for. I’m going to go ask Twitter what they think. Once I get that all done, I’m going to stumble, digg, mixx, sphinn, delicious, and reddit the post. After all that, I’m going to add it to LinkedIn, Facebook, MySpace, and everywhere else. Then, I’m going to go comment on 10 blogs that have similar posts, and try to subtly convince people to come back over and visit my site, because hey, there’s a new blog post over here. Hey! Come look at this incredible blog post!

The goal is rarely that. The goal is conversation. Or if you’re someone else, the goal is sales. Or if you’re someone else, the goal is thought leadership. Or the goal is capturing business practices.

It doesn’t require the right picture. It doesn’t require a blog post. It doesn’t require anything very specifically, as much as it requires realizing that you’re doing what matters most to the goal. If my goal is to make money blogging, then I do a really poor job of it. If my goal isn’t about this blog at all, but for something larger, then getting tied up in my stats and things like that means I’m not focusing on the goal.

The main thing is to keep the main thing the main thing. Right?

Photo credit, Michael Morel

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  • http://mobatalk.com Michael Bailey

    arg, Aye be lurkin in ye commetnz

  • http://mobatalk.com Michael Bailey

    arg, Aye be lurkin in ye commetnz

  • http://mobatalk.com Michael Bailey

    arg, Aye be lurkin in ye commetnz

  • http://www.onetrouser.com One Trouser

    Seems like you have started reading Brian Tracy

  • http://www.onetrouser.com One Trouser

    Seems like you have started reading Brian Tracy

  • http://www.onetrouser.com One Trouser

    Seems like you have started reading Brian Tracy

  • http://www.saysomobile.com Drew

    “The main thing is to keep the main thing the main thing.”

    I like that very much.

  • http://www.saysomobile.com Drew

    “The main thing is to keep the main thing the main thing.”

    I like that very much.

  • http://www.saysomobile.com Drew

    “The main thing is to keep the main thing the main thing.”

    I like that very much.

  • http://www.nathanhangen.com/blog Nathan

    I like your philosophy, but I have doubts that it is that simple. Unfortunately for many of us that are on a solo mission, we have to wear a bunch of hats.

    I believe that our goal should be reflected in our work, but sometimes we have to take a detour.

    Still, a thought provoking post.

  • http://www.nathanhangen.com/blog Nathan

    I like your philosophy, but I have doubts that it is that simple. Unfortunately for many of us that are on a solo mission, we have to wear a bunch of hats.

    I believe that our goal should be reflected in our work, but sometimes we have to take a detour.

    Still, a thought provoking post.

  • http://www.nathanhangen.com/blog Nathan

    I like your philosophy, but I have doubts that it is that simple. Unfortunately for many of us that are on a solo mission, we have to wear a bunch of hats.

    I believe that our goal should be reflected in our work, but sometimes we have to take a detour.

    Still, a thought provoking post.

  • http://www.budgetpulse.com Craig

    Everyone has their own specific goals of why they blog, comment, engage in conversation or other activities. Some may do so for casual enjoyment, some to be thought leaders, some for social media optimization. Whatever the goal, I agree Chris, you need to keep it in mind, always. Or else you will get tied up.

    Craig
    http://www.budgetpulse.com

  • http://www.budgetpulse.com Craig

    Everyone has their own specific goals of why they blog, comment, engage in conversation or other activities. Some may do so for casual enjoyment, some to be thought leaders, some for social media optimization. Whatever the goal, I agree Chris, you need to keep it in mind, always. Or else you will get tied up.

    Craig
    http://www.budgetpulse.com

  • http://www.budgetpulse.com Craig

    Everyone has their own specific goals of why they blog, comment, engage in conversation or other activities. Some may do so for casual enjoyment, some to be thought leaders, some for social media optimization. Whatever the goal, I agree Chris, you need to keep it in mind, always. Or else you will get tied up.

    Craig
    http://www.budgetpulse.com

  • http://blog.hippiecouture.com/ Cara Mia

    Hi Chris, I agree staying focused on the main goal is essential. I often find myself frustrated when I try to Tweet, Twit, whatever the heck it is!
    I have to ask though, you’re pretty high up on the food chain here, if you’re not Twittering, Digging etc., then what’s your strategy, other than SEO, listing your blog and the basics?

  • http://blog.hippiecouture.com/ Cara Mia

    Hi Chris, I agree staying focused on the main goal is essential. I often find myself frustrated when I try to Tweet, Twit, whatever the heck it is!
    I have to ask though, you’re pretty high up on the food chain here, if you’re not Twittering, Digging etc., then what’s your strategy, other than SEO, listing your blog and the basics?

  • http://blog.hippiecouture.com/ Cara Mia

    Hi Chris, I agree staying focused on the main goal is essential. I often find myself frustrated when I try to Tweet, Twit, whatever the heck it is!
    I have to ask though, you’re pretty high up on the food chain here, if you’re not Twittering, Digging etc., then what’s your strategy, other than SEO, listing your blog and the basics?

  • http://www.phonefusion.com Michael Manna

    I always believe that if you have a passion for what you blog about, then the content will speak for itself. Concentrating on stats everyday will only drive you crazy and, like Chris said, cause loss of focus. Focus, Daniel-son!

  • http://www.phonefusion.com Michael Manna

    I always believe that if you have a passion for what you blog about, then the content will speak for itself. Concentrating on stats everyday will only drive you crazy and, like Chris said, cause loss of focus. Focus, Daniel-son!

  • http://www.phonefusion.com Michael Manna

    I always believe that if you have a passion for what you blog about, then the content will speak for itself. Concentrating on stats everyday will only drive you crazy and, like Chris said, cause loss of focus. Focus, Daniel-son!

  • Pingback: Love … Money… Legacy » Blog Archive » Why Am I Doing This?

  • http://www.cars4causes.net Virginia

    Defining the “main thing” often happens as part of a process which begins by defining your voice and your audience, or readership. To be able to write with the understanding of who you are writing for, as opposed to writing simply for self-expression helps us to develop and direct our conversations rather than blathering on endlessly to no purpose. I am rather new to blogging and SM, but I certainly respond as a reader and consumer to those who, like yourself, actually have something valuable to impart, have a distinct voice, and a willingness to engage in dialogue. It doesn’t take me long to click away from the me-focused-on-statistics-not-content writers. However talented they may be, it just doesn’t resonate or ring true. May your work and service be together and may you always do what you feel passionate about.THank you.

  • http://www.cars4causes.net Virginia

    Defining the “main thing” often happens as part of a process which begins by defining your voice and your audience, or readership. To be able to write with the understanding of who you are writing for, as opposed to writing simply for self-expression helps us to develop and direct our conversations rather than blathering on endlessly to no purpose. I am rather new to blogging and SM, but I certainly respond as a reader and consumer to those who, like yourself, actually have something valuable to impart, have a distinct voice, and a willingness to engage in dialogue. It doesn’t take me long to click away from the me-focused-on-statistics-not-content writers. However talented they may be, it just doesn’t resonate or ring true. May your work and service be together and may you always do what you feel passionate about.THank you.

  • http://www.cars4causes.net Virginia

    Defining the “main thing” often happens as part of a process which begins by defining your voice and your audience, or readership. To be able to write with the understanding of who you are writing for, as opposed to writing simply for self-expression helps us to develop and direct our conversations rather than blathering on endlessly to no purpose. I am rather new to blogging and SM, but I certainly respond as a reader and consumer to those who, like yourself, actually have something valuable to impart, have a distinct voice, and a willingness to engage in dialogue. It doesn’t take me long to click away from the me-focused-on-statistics-not-content writers. However talented they may be, it just doesn’t resonate or ring true. May your work and service be together and may you always do what you feel passionate about.THank you.

  • http://www.grumblengrin.wordpress.com Theresa

    We all have a reason for participating on SM. For me, it is the experience – just gotta see what it’s all about. I have been around the web world for years but only involved in blogging and social media for a month. I find engaging directly with strangers is an odd experience – even less comfortable than when I joined match.com years ago. It is like a combination of being in high school where everyone tries to be popular and living in the mental ward where you are walking around talking to yourself. The “main thing” is to see what presents itself.

  • http://www.grumblengrin.wordpress.com Theresa

    We all have a reason for participating on SM. For me, it is the experience – just gotta see what it’s all about. I have been around the web world for years but only involved in blogging and social media for a month. I find engaging directly with strangers is an odd experience – even less comfortable than when I joined match.com years ago. It is like a combination of being in high school where everyone tries to be popular and living in the mental ward where you are walking around talking to yourself. The “main thing” is to see what presents itself.

  • http://www.grumblengrin.wordpress.com Theresa

    We all have a reason for participating on SM. For me, it is the experience – just gotta see what it’s all about. I have been around the web world for years but only involved in blogging and social media for a month. I find engaging directly with strangers is an odd experience – even less comfortable than when I joined match.com years ago. It is like a combination of being in high school where everyone tries to be popular and living in the mental ward where you are walking around talking to yourself. The “main thing” is to see what presents itself.

  • http://www.halfwaytonormal.com/ Kristin Tennant

    This very topic has been on my mind lately, too. I started blogging because a publisher told me to build an author’s platform. Just last week I had a mini-crisis and then an epiphany, of sorts. The result was a refocusing (and a blog post, of course: http://www.halfwaytonormal.com/?p=90). The “main thing,” for me, is that I have stories to tell——stories that seem to resonate with many people, and make them feel less alone.

  • http://www.halfwaytonormal.com/ Kristin Tennant

    This very topic has been on my mind lately, too. I started blogging because a publisher told me to build an author’s platform. Just last week I had a mini-crisis and then an epiphany, of sorts. The result was a refocusing (and a blog post, of course: http://www.halfwaytonormal.com/?p=90). The “main thing,” for me, is that I have stories to tell——stories that seem to resonate with many people, and make them feel less alone.

  • http://www.halfwaytonormal.com/ Kristin Tennant

    This very topic has been on my mind lately, too. I started blogging because a publisher told me to build an author’s platform. Just last week I had a mini-crisis and then an epiphany, of sorts. The result was a refocusing (and a blog post, of course: http://www.halfwaytonormal.com/?p=90). The “main thing,” for me, is that I have stories to tell——stories that seem to resonate with many people, and make them feel less alone.

  • http://blog.angelaconnor.com Angela Connor

    I don’t think everyone has their specific goals of why they blog. The main thing can be AWOL, MIA or even DOA. I have been thinking a lot about my main thing lately, and it continues to evolve. I read your ebook about Personal Branding and immediately thought that was my new main thing. It is now a major thing to me but not the main thing. So, do the major things drive the main thing? Maybe. What about the minor thing? Is it even relevant? I just know it feels good to write about what drives me and see that that matters to people. To write something that is helpful to me and others. Building an online reputation while doing it makes the deal a bit sweeter, but I don’t think it’s my main thing. I do know this. I think your main thing rocks. It makes me want to do mine better.

  • http://blog.angelaconnor.com AngelaConnor

    I don’t think everyone has their specific goals of why they blog. The main thing can be AWOL, MIA or even DOA. I have been thinking a lot about my main thing lately, and it continues to evolve. I read your ebook about Personal Branding and immediately thought that was my new main thing. It is now a major thing to me but not the main thing. So, do the major things drive the main thing? Maybe. What about the minor thing? Is it even relevant? I just know it feels good to write about what drives me and see that that matters to people. To write something that is helpful to me and others. Building an online reputation while doing it makes the deal a bit sweeter, but I don’t think it’s my main thing. I do know this. I think your main thing rocks. It makes me want to do mine better.

  • http://blog.angelaconnor.com AngelaConnor

    I don’t think everyone has their specific goals of why they blog. The main thing can be AWOL, MIA or even DOA. I have been thinking a lot about my main thing lately, and it continues to evolve. I read your ebook about Personal Branding and immediately thought that was my new main thing. It is now a major thing to me but not the main thing. So, do the major things drive the main thing? Maybe. What about the minor thing? Is it even relevant? I just know it feels good to write about what drives me and see that that matters to people. To write something that is helpful to me and others. Building an online reputation while doing it makes the deal a bit sweeter, but I don’t think it’s my main thing. I do know this. I think your main thing rocks. It makes me want to do mine better.

  • http://www.keithmonaghan.com Keith Monaghan

    Hi Chris,

    Nice post.

    I guess my blogging goal is different than most. The older I get the more I see that all aspects of my life–business included–are about connecting with people, building relationships, and creating shared experiences.

    That may sound a little “greeting card-ish”, but at a top level that’s what it’s all about for me.

    Remembering that keeps me on track and humble. Usually ;-]

  • http://www.keithmonaghan.com Keith Monaghan

    Hi Chris,

    Nice post.

    I guess my blogging goal is different than most. The older I get the more I see that all aspects of my life–business included–are about connecting with people, building relationships, and creating shared experiences.

    That may sound a little “greeting card-ish”, but at a top level that’s what it’s all about for me.

    Remembering that keeps me on track and humble. Usually ;-]

  • http://www.keithmonaghan.com Keith Monaghan

    Hi Chris,

    Nice post.

    I guess my blogging goal is different than most. The older I get the more I see that all aspects of my life–business included–are about connecting with people, building relationships, and creating shared experiences.

    That may sound a little “greeting card-ish”, but at a top level that’s what it’s all about for me.

    Remembering that keeps me on track and humble. Usually ;-]

  • http://www.jmarshallroberts.com John Marshall Roberts

    Excellent post. Without a purpose, what’s the purpose? I run into small thinking all the time–people wanting to measure and control things, but not tapped into a deeper reason for doing it. Makes a thoughtful person want to rebel against pragmatism all-together. But that’s not too practical, is it?

  • http://www.jmarshallroberts.com John Marshall Roberts

    Excellent post. Without a purpose, what’s the purpose? I run into small thinking all the time–people wanting to measure and control things, but not tapped into a deeper reason for doing it. Makes a thoughtful person want to rebel against pragmatism all-together. But that’s not too practical, is it?

  • http://www.jmarshallroberts.com John Marshall Roberts

    Excellent post. Without a purpose, what’s the purpose? I run into small thinking all the time–people wanting to measure and control things, but not tapped into a deeper reason for doing it. Makes a thoughtful person want to rebel against pragmatism all-together. But that’s not too practical, is it?

  • http://www.ribeezie.com Ricardo Bueno

    Good content…great content…is what initially attracts people. I think that what keeps them there is a sense of community that is established by the author. He/she gives back to his/her readers in some way that makes them feel welcome time and time again.

    When you first set sail and start blogging, it’s easy to get caught up in the stats (you know, the push for “the big time” and instant popularity or increased sales). We push out the content and then forget about “the community” aspect of it all that ties it together…that keeps it together.

    People will say that it’s foolish or naive of me to say that if you take care of the people…the community, the stats…will take care of themselves. But I say it with confidence and pride because I’ve been there…I’ve done it.

  • http://www.ribeezie.com Ricardo Bueno

    Good content…great content…is what initially attracts people. I think that what keeps them there is a sense of community that is established by the author. He/she gives back to his/her readers in some way that makes them feel welcome time and time again.

    When you first set sail and start blogging, it’s easy to get caught up in the stats (you know, the push for “the big time” and instant popularity or increased sales). We push out the content and then forget about “the community” aspect of it all that ties it together…that keeps it together.

    People will say that it’s foolish or naive of me to say that if you take care of the people…the community, the stats…will take care of themselves. But I say it with confidence and pride because I’ve been there…I’ve done it.

  • http://www.ribeezie.com Ricardo Bueno

    Good content…great content…is what initially attracts people. I think that what keeps them there is a sense of community that is established by the author. He/she gives back to his/her readers in some way that makes them feel welcome time and time again.

    When you first set sail and start blogging, it’s easy to get caught up in the stats (you know, the push for “the big time” and instant popularity or increased sales). We push out the content and then forget about “the community” aspect of it all that ties it together…that keeps it together.

    People will say that it’s foolish or naive of me to say that if you take care of the people…the community, the stats…will take care of themselves. But I say it with confidence and pride because I’ve been there…I’ve done it.

  • Siobhan Bulfin

    Hey Chris
    In Boston with you at the New Marketing Summit on Social Media and Interactive Marketing – learning heaps – great work.
    Cheers
    Siobhan Bulfin

  • Siobhan Bulfin

    Hey Chris
    In Boston with you at the New Marketing Summit on Social Media and Interactive Marketing – learning heaps – great work.
    Cheers
    Siobhan Bulfin

  • Siobhan Bulfin

    Hey Chris
    In Boston with you at the New Marketing Summit on Social Media and Interactive Marketing – learning heaps – great work.
    Cheers
    Siobhan Bulfin

  • http://robertworstell.com Robert_Worstell

    That’s the point.

    Everything else is marketing.

    And is marketing all there is to anything these days?

    When is a writer supposed to write, afterall…

  • http://robertworstell.com Robert_Worstell

    That’s the point.

    Everything else is marketing.

    And is marketing all there is to anything these days?

    When is a writer supposed to write, afterall…

  • http://robertworstell.com Robert Worstell

    That’s the point.

    Everything else is marketing.

    And is marketing all there is to anything these days?

    When is a writer supposed to write, afterall…

  • http://www.ribeezie.com Ricardo Bueno

    @Michael D. Wentworth: “City Slickers!”
    http://www.youtube.com/watch?v=2k1uOqRb0HU&feature=related

    @Chris Brogan: sorry for the link dude (feel free to delete). Love that movie…

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