We create, and we create a lot. We blog, post photos to Flickr, podcast, Twitter, shoot video. But how often do you sit back, pop some corn, and review the output of your work? It turns out to be an important step in your community process.
What To Look For
In your blog, determine whether you’re talking all about yourself, or if your posts have some value to people outside of you. If you WANT your blog to be all about you, cool. But if you’re considering your blog part of your communcation / community / messaging strategy, you’ll want to see that your messaging and conversation is facing out towards your audience. Is it engaging? Are you asking people questions, giving them value?
In your photos, just enjoy. Look back at people you’ve snapped, and ideas you’ve covered. This helps your creative juices, and/or reminds you of fun times.
In Twitter, see whether you’re contributing, communicating, and collaborating. It’s not a place to dump blog links. It’s not that great to just read about your meal status and whether you’re bored.
In your media making, listen with a critical ear. Watch with a nitpicker’s view of your content. Decide what you can do better. Determine how much tighter you can make it. Because if your name ain’t Cammack, Kownacki, or Long, your stuff can be wayyyyyy tighter.
Next Steps
Decide what you’re trying to accomplish with all this media making. We sometimes do it because we’ve BEEN doing it. But what’s the purpose? Where are we heading? Is this still bringing you to where you want to go? Put your head into this for a bit and see what comes of it. I promise you, you’ll be surprised.
Anyone daring want to do this and report back in comments?
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