July 14, 2011 29 Comments

An Interview with Rex Hammock

Rex Hammock is the CEO of Hammock, a publishing and media company (and much more). I’ve been a fan of his for years, and follow him on Twitter as well as Google+ and anywhere else I can find Rex messing around. In this 20+ minute video, we talk about Google+ (no shocker there), but also the future of publishing (especially interesting because Rex is doing a lot of work in the business to business publishing space) and then most interestingly about loyalty. It’s a very very interesting (and free flowing) interview, and there are little nuggets of value to pull out all the way through it. Here’s the video:


If you can’t see the video, CLICK HERE

What do you think?

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  • http://rexblog.com Rex Hammock

    Thanks, Chris. Our in-house videographer has already lectured me on crowding my recently purchased webcam — so I apologize for being, like, 2 inches from the screen. And I’m flattered to know that someone of whom I am such a fan, is amont the 12 people who read my blog. ; ) Thanks for inviting me to chat.

    • http://www.socialmediamercenary.com Leslie A. Joy

      I really loved your interview Rex-especially the Peanuts-Google Analogy. I know you said a lot of other important stuff, but that was the one that really stuck out to me. It was pretty accurate-and descriptive

    • http://chrisbrogan.com Chris Brogan

      I think it’s so fun, Rex. You’re a great guest and we’ll talk more soon. : ) 

  • http://www.knealemann.com Kneale Mann

    This is outstanding! Rex – I love your passion after all your years in the biz. We need passion and we need to help people become better cooks. Well done, Chris.

    • http://rexblog.com Rex Hammock

      Thanks, Kneale. The people I work with have threatened to get me a T-Shirt that says, “I’m not mad, I’m just passionate.” I have to throttle back sometimes. ;  )

      • http://www.socialmediamercenary.com Leslie A. Joy

        Please make a second t-shirt that says that for me. :)

      • http://www.knealemann.com Kneale Mann

        Never throttle back! Passion is something sorely missing in far too many places.

  • http://www.danieldecker.net Daniel Decker

    Great insight here. Thanks. Two things…

    1. I keep hearing people compare Facebook & Google+ but what about LinkedIn? Rex’s points about Google+ for business make me think Google+ could hurt LinkedIn a lot too.

    2. Chris, curious… when you record these videos are you going straight from your Mac camera? Your resolution always looks so good and no hiccups.

    • http://rexblog.com Rex Hammock

      I’ll jump in on the LinkedIn, question — with a guess. I think Linked in has a unique position as a “Contacts” tool and professional network that, if you were to use a Venn Diagram to show where Google+ and LinkedIn overlapped, would be completely in LinkedIn’s part of the diagram. Back in the early days of LinkedIn, it was pretty much 100% such a service. It was only after the popularity of Facebook that LinkedIn dramatically pivoted into the social networking aspect of what it does. So, IMHO, I think Google+ could encroach some — or significantly — on any of the “group” things that LinkedIn offers. However, the “job finding,” “contacts,” “resume” things LinkedIn does are still easily defended by that company.

    • http://chrisbrogan.com Chris Brogan

      Doing this with Skype on a really strong hard line. 

      • Chris Rocks

        What do you use to record the calls and create the “split screen” playback? 

  • David Siteman Garland

    What is this…The Rise To The Top? ;)

    Chris – Good to see you doing Skype interviews you handsome devil.

    • http://www.commun.it SharelOmer

      :) There is only one “The Rise To The Top” haha

      This is a really great interview, lots of insights of the how publishing evolved… 

  • http://www.commun.it SharelOmer

    Very personal and friendly interview :) the chemistry between Chris and Rex is HOT :)

    Great approach that G+ is not competing with Twitter.. i agree :)

    Rex as an expert in publishing and media give great insights of social media platform and how people *really* communicate…
    R – “I believe that G+ is going to be a good B2B tool”.. i like it.. leverage a community to B2B, where FB is more for friends…

    Great stuff that make you think :)
    Thanks for sharing this interview.
    Sharel

    • http://rexblog.com Rex Hammock

      Hmm. Not sure about that HOT chemistry. But I’d be up for a buddy movie if I got to drive Chris’ car in it.  ;  )

      • http://www.commun.it SharelOmer

        :) Chris is the kind of person whom its very hard not to have “hot” chemistry :) 10x for the reply :)  its a pleasure to meet. Sharel 

  • Jack Lynady

    This was a great conversation. I really appreciate it guys.

  • http://www.online-business-virtual-assistant.com/ Virtual Business Assistant

    Great conversation from both of you. Learned a lot about how Google + can help businesses.

  • http://www.toacorn.com/news/2007-06-21/schools/056.html Vincent Margott

    Thanks, Chris. That was fun. Sorry to viewers that I was about two inches from the camera — scary. I’ll back off later.

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  • http://twitter.com/FabioRodriguez Fabio Rodriguez

    Chris, any possibilities of making the mp3 version available to listen on the go?

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