Comments on: Say What You Want http://www.chrisbrogan.com/say-what-you-want/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 11:50:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Prettyprincess http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-282780 Prettyprincess Wed, 20 Oct 2010 19:33:00 +0000 http://www.chrisbrogan.com/?p=3544#comment-282780 totally of subject but who thinks glee in the new twilight? the new fad? the "what is in right now"? well news flash IT IS! we all now stephanie meyer is gunna carry this out as long as she can but glee is gunna be around for seasons and seasons long totally of subject but who thinks glee in the new twilight? the new fad? the “what is in right now”? well news flash IT IS! we all now stephanie meyer is gunna carry this out as long as she can but glee is gunna be around for seasons and seasons long

]]> By: Mass Marketing Also Works http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-171702 Mass Marketing Also Works Fri, 03 Jul 2009 15:11:10 +0000 http://www.chrisbrogan.com/?p=3544#comment-171702 [...] Brogan in this post points out how McDonald’s remains very successful despite the fact that it focuses almost [...] [...] Brogan in this post points out how McDonald’s remains very successful despite the fact that it focuses almost [...]

]]> By: McDonalds marketing | Thomas Powell's blog http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-165916 McDonalds marketing | Thomas Powell's blog Tue, 07 Apr 2009 00:34:51 +0000 http://www.chrisbrogan.com/?p=3544#comment-165916 [...] Thomas Powell on Apr.06, 2009, under bookmarks Say What You Want | chrisbrogan.com. Related Posts:Drugmaker grants for fibromyalgia have some wondering if they're marketing [...] [...] Thomas Powell on Apr.06, 2009, under bookmarks Say What You Want | chrisbrogan.com. Related Posts:Drugmaker grants for fibromyalgia have some wondering if they’re marketing [...]

]]> By: Marketing Blogs Worth Checking Out | The Marketing Eggspert http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-165673 Marketing Blogs Worth Checking Out | The Marketing Eggspert Fri, 03 Apr 2009 14:09:59 +0000 http://www.chrisbrogan.com/?p=3544#comment-165673 [...] Chris Brogan - Say What You Want [...] [...] Chris Brogan – Say What You Want [...]

]]> By: Joe http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-165124 Joe Fri, 27 Mar 2009 06:45:36 +0000 http://www.chrisbrogan.com/?p=3544#comment-165124 I love everything about McDonald's McCafe... everything except for the silly name I love everything about McDonald’s McCafe… everything except for the silly name

]]> By: Joe http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-268812 Joe Fri, 27 Mar 2009 06:45:00 +0000 http://www.chrisbrogan.com/?p=3544#comment-268812 I love everything about McDonald's McCafe... everything except for the silly name I love everything about McDonald’s McCafe… everything except for the silly name

]]> By: Joe http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-268813 Joe Fri, 27 Mar 2009 06:45:00 +0000 http://www.chrisbrogan.com/?p=3544#comment-268813 I love everything about McDonald's McCafe... everything except for the silly name I love everything about McDonald’s McCafe… everything except for the silly name

]]> By: Jim Holbrook http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-164851 Jim Holbrook Tue, 24 Mar 2009 15:06:40 +0000 http://www.chrisbrogan.com/?p=3544#comment-164851 two questions: 1. is it an "either/or" choice? could McDonalds deliver 'consistency' in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M - - should they try to be more 'intimate'? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly? 2. are some brands (businesses, categories?) more responsive to one approach over the other - mass vs targeted (or broadcast vs narrowcast, or push vs pull) - I am not sure of the nomenclature. But is there a 'test' of some kind that would say, gee, for your business, you ought to broadcast out your USP... but for your business, you ought to go down the "cafe" path (to borrow Chris' term)? Just wondering..... two questions:
1. is it an “either/or” choice? could McDonalds deliver ‘consistency’ in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M – - should they try to be more ‘intimate’? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly?
2. are some brands (businesses, categories?) more responsive to one approach over the other – mass vs targeted (or broadcast vs narrowcast, or push vs pull) – I am not sure of the nomenclature. But is there a ‘test’ of some kind that would say, gee, for your business, you ought to broadcast out your USP… but for your business, you ought to go down the “cafe” path (to borrow Chris’ term)?

Just wondering…..

]]> By: Jim Holbrook http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-268810 Jim Holbrook Tue, 24 Mar 2009 15:06:00 +0000 http://www.chrisbrogan.com/?p=3544#comment-268810 two questions: 1. is it an "either/or" choice? could McDonalds deliver 'consistency' in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M - - should they try to be more 'intimate'? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly? 2. are some brands (businesses, categories?) more responsive to one approach over the other - mass vs targeted (or broadcast vs narrowcast, or push vs pull) - I am not sure of the nomenclature. But is there a 'test' of some kind that would say, gee, for your business, you ought to broadcast out your USP... but for your business, you ought to go down the "cafe" path (to borrow Chris' term)? Just wondering..... two questions:
1. is it an “either/or” choice? could McDonalds deliver ‘consistency’ in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M – - should they try to be more ‘intimate’? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly?
2. are some brands (businesses, categories?) more responsive to one approach over the other – mass vs targeted (or broadcast vs narrowcast, or push vs pull) – I am not sure of the nomenclature. But is there a ‘test’ of some kind that would say, gee, for your business, you ought to broadcast out your USP… but for your business, you ought to go down the “cafe” path (to borrow Chris’ term)?

Just wondering…..

]]> By: Jim Holbrook http://www.chrisbrogan.com/say-what-you-want/comment-page-4/#comment-268811 Jim Holbrook Tue, 24 Mar 2009 15:06:00 +0000 http://www.chrisbrogan.com/?p=3544#comment-268811 two questions: 1. is it an "either/or" choice? could McDonalds deliver 'consistency' in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M - - should they try to be more 'intimate'? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly? 2. are some brands (businesses, categories?) more responsive to one approach over the other - mass vs targeted (or broadcast vs narrowcast, or push vs pull) - I am not sure of the nomenclature. But is there a 'test' of some kind that would say, gee, for your business, you ought to broadcast out your USP... but for your business, you ought to go down the "cafe" path (to borrow Chris' term)? Just wondering..... two questions:
1. is it an “either/or” choice? could McDonalds deliver ‘consistency’ in a mass marketed way, and also overlay personal/social hooks as well? Would that help them or hurt them? Could Tide detergent do it? Gerber baby food? Buick? Hyatt Hotels? Miller Lite? Any brand with mass distribution and a broadcast media budget of over say $100M – - should they try to be more ‘intimate’? Or is it a waste of time and money, and potentially somehow harmful to the brand? I dont see the danger, so why doesnt McDonalds try to be a little more user-friendly?
2. are some brands (businesses, categories?) more responsive to one approach over the other – mass vs targeted (or broadcast vs narrowcast, or push vs pull) – I am not sure of the nomenclature. But is there a ‘test’ of some kind that would say, gee, for your business, you ought to broadcast out your USP… but for your business, you ought to go down the “cafe” path (to borrow Chris’ term)?

Just wondering…..

]]>