Scoble Effect Better Than Digg

September 26, 2007 · Comments

robertscoble The other day, Digg and del.icio.us lit up my post about 100 blog topics. I subsequently blogged that it didn’t do much for the site’s traffic and stickiness overall. YESTERDAY, Robert Scoble linked to my bit about Facebook not letting me see my friends, and I got much more relevant comments, people that seemed to fit the demographic of what I write about, and who probably will stick around a lot longer. I think the Scoble Effect is better than the Digg effect, even if the traffic surge is lighter.

How It Works

Scoble uses Google Reader and shares items in a link blog. That link blog is in LOTS of people’s RSS reading every day (including mine). That’s one way.

Second, INSIDE FACEBOOK Scoble’s link blog gets noticed and picked up. In fact, Steve Rubel said he hadn’t noticed and started reading my blog until he saw it in Facebook. So that’s something to consider.

Third, I think Robert also uses Blog Friends, another Facebook app. If so, people surfing his profile might have yet another chance to see my post.

So Overall

My post traveled further, in more relevant circles, because of the Scoblevirus, than it did in Digg and del.icio.us. Not that I’m not happy with the other traffic, but I think the amount of people sticking around is fewer than what I’ll get from Robert.

Hmm. Are there other people with the same effect in place as Robert? What do you think?

Photo credit, Scripting News

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  • jeffpulver
    There are other people with similar abilities but whose superpowers are not as well developed...yet.
  • interesting enough, i ended up subscribing to scoble because of you. i hadn't heard of him until then. different circles, obviously. i use google reader as well and noticed that items in his feed actually show the name & link back to the originator's feed. if you click that link [to the title of the original author's blog] it gives you the opportunity to read over that person's feed and subscribe.

    this may be common knowledge to some but was news to me. either way, he linked you again so here's an opp for more analysis.
  • I saw your tweets in Facebook & that's why I started following you on Twitter. A couple of tweets showed a great sense of humor! and then I came to realize the depth of the questioning. Your tweets are invaluable.
  • I remember a similar Scoble effect before, that of Axosoft.

    And yes, I came to this post from Scoble's link feed :-)
  • I haven't seen Scoblevirus used before, but I have to admit, THAT one gave me a chuckle. :)
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