To this comment, i don’t agree that going just “one route” will just do it justice. Twitter is cool and all, but you need more than that to build a “web presence.” Web presence merely means that your “brand” or company is wide and far. I see a few people that are doing the same exact thing I am doing, and they have a really good idea what “web presence” really means; personal platform. PERFECT definition.

But what really bothers me is that employers DON’T want this for their employers. I don’t care what you read, I read a few websites saying that employers don’t want their employees to be blogging, whether it be good things about the company or bad. And even if that person isn’t doing anything surrounding the company with regards to blogging, they still don’t want it. They don’t even encourage it; they’re creating rules on not blogging, ESPECIALLY during work.

That’s not all, I’ve read newspapers saying the same thing, what’s worse is that, what they say about blogging is kinda leave it, or embrace it. On top of that, they seem to imply that the person’s brand is tightly connected to the company’s brand. And they say that “when a company employee spews negativity, the brand is a jerk.” Its not exactly like that, but similar.

It is a very good concept if you want to take control of what people say about you. But you have to be ‘there’ first. That is, your brand has to be present FIRST.

To this comment, i don’t agree that going just “one route” will just do it justice. Twitter is cool and all, but you need more than that to build a “web presence.” Web presence merely means that your “brand” or company is wide and far. I see a few people that are doing the same exact thing I am doing, and they have a really good idea what “web presence” really means; personal platform. PERFECT definition.

But what really bothers me is that employers DON’T want this for their employers. I don’t care what you read, I read a few websites saying that employers don’t want their employees to be blogging, whether it be good things about the company or bad. And even if that person isn’t doing anything surrounding the company with regards to blogging, they still don’t want it. They don’t even encourage it; they’re creating rules on not blogging, ESPECIALLY during work.

That’s not all, I’ve read newspapers saying the same thing, what’s worse is that, what they say about blogging is kinda leave it, or embrace it. On top of that, they seem to imply that the person’s brand is tightly connected to the company’s brand. And they say that “when a company employee spews negativity, the brand is a jerk.” Its not exactly like that, but similar.

It is a very good concept if you want to take control of what people say about you. But you have to be ‘there’ first. That is, your brand has to be present FIRST.

I wrote a post about social networking in journalism here: http://blogs.courierpostonline.com/mojodojo/2008/11/24/why-journalists-should-use-facebook/

Why are employees saying no? I find it’s because they’re afraid of posting things they might regret. I come from the generation that grew up on these tools and I’ve seen everything from naked, drunken photos to hate symbols to ‘I hate my boss’ tirades. Good thing to leave those off … but do you really need to avoid these services completely to keep from embarrassment? Why not try some tact?

I wrote a post about social networking in journalism here: http://blogs.courierpostonline.com/mojodojo/2008/11/24/why-journalists-should-use-facebook/

Why are employees saying no? I find it’s because they’re afraid of posting things they might regret. I come from the generation that grew up on these tools and I’ve seen everything from naked, drunken photos to hate symbols to ‘I hate my boss’ tirades. Good thing to leave those off … but do you really need to avoid these services completely to keep from embarrassment? Why not try some tact?

It can give you a great insight into the way a company is thinking or what they are doing, even more so if an indivudal from that company is blogging, that way you get a more personal perspective.

If a company has a blog I tend to want to purchase something from them.

It can give you a great insight into the way a company is thinking or what they are doing, even more so if an indivudal from that company is blogging, that way you get a more personal perspective.

If a company has a blog I tend to want to purchase something from them.