Comments on: Shuffling Ads Around http://www.chrisbrogan.com/shuffling-ads-around/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 10:18:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: youtube downloader http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-288157 youtube downloader Tue, 07 Dec 2010 09:15:00 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-288157 The Internet proliferates resources, all competing for the attention of people. Even the most targeted and relevant ads over time will have a harder and harder time rising above the noise. The Internet creates powerful options for people in terms of how they become aware of new products and services and how they obtain information about the products and services that are relevant to them. The Internet offers increasingly powerful tools to filter and block advertisements (and, yes, product placements will be an interesting alternative for a while, until even that space becomes so cluttered that people will mentally filter out the products) nice The Internet proliferates resources, all competing for the attention of people. Even the most targeted and relevant ads over time will have a harder and harder time rising above the noise.
The Internet creates powerful options for people in terms of how they become aware of new products and services and how they obtain information about the products and services that are relevant to them.
The Internet offers increasingly powerful tools to filter and block advertisements (and, yes, product placements will be an interesting alternative for a while, until even that space becomes so cluttered that people will mentally filter out the products)

nice

]]> By: Luisa Woods http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-119177 Luisa Woods Tue, 04 Mar 2008 19:08:42 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-119177 I really like Laura Fitton´s Comment that helping people buy is key. I have had so many clients who didn´t even begin to know what language a prospective customer would use to describe their product. But I´d really like to hear more examples, Laura. How do we help people buy? One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a "free checklist to take to your IT department" to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain...and helps them to buy. Do you agree? But still....you have to actually reach the marketing exec somehow to let him know about the tools you offer... I really like Laura Fitton´s Comment that helping people buy is key. I have had so many clients who didn´t even begin to know what language a prospective customer would use to describe their product.

But I´d really like to hear more examples, Laura. How do we help people buy?

One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a “free checklist to take to your IT department” to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain…and helps them to buy. Do you agree?

But still….you have to actually reach the marketing exec somehow to let him know about the tools you offer…

]]> By: Luisa Woods http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-242360 Luisa Woods Tue, 04 Mar 2008 19:08:00 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-242360 I really like Laura Fitton´s Comment that helping people buy is key. I have had so many clients who didn´t even begin to know what language a prospective customer would use to describe their product. But I´d really like to hear more examples, Laura. How do we help people buy? One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a "free checklist to take to your IT department" to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain...and helps them to buy. Do you agree? But still....you have to actually reach the marketing exec somehow to let him know about the tools you offer... I really like Laura Fitton´s Comment that helping people buy is key. I have had so many clients who didn´t even begin to know what language a prospective customer would use to describe their product.

But I´d really like to hear more examples, Laura. How do we help people buy?

One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a “free checklist to take to your IT department” to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain…and helps them to buy. Do you agree?

But still….you have to actually reach the marketing exec somehow to let him know about the tools you offer…

]]> By: CertainShops: Resource for Professional Articles » Blog Archive » Advertising shifting to social networks http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-119089 CertainShops: Resource for Professional Articles » Blog Archive » Advertising shifting to social networks Tue, 04 Mar 2008 11:22:04 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-119089 [...] Brogan discussed in his blog today about shuffling adds around and he brings out some interesting thoughts from the original article that had caught his [...] [...] Brogan discussed in his blog today about shuffling adds around and he brings out some interesting thoughts from the original article that had caught his [...]

]]> By: Oh and let me say this.. « Just Thinking Out Loud http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-118957 Oh and let me say this.. « Just Thinking Out Loud Mon, 03 Mar 2008 21:49:18 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-118957 [...] am by laranieberding i-Lighted Content Ok so I made a comment on Chris Brogan’s blog post Shuffling Ads Around. Then of course I thought too much about it. I am furious that we the public let cable tv, satelite [...] [...] am by laranieberding i-Lighted Content Ok so I made a comment on Chris Brogan’s blog post Shuffling Ads Around. Then of course I thought too much about it. I am furious that we the public let cable tv, satelite [...]

]]> By: The Data Digger http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-118941 The Data Digger Mon, 03 Mar 2008 20:29:02 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-118941 For those of you too young to know...YES there was a time before cable. Guess What? The cable company's biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance. Golly...remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for "information." When the Internet became a flood of advertisements, people escaped to social networks. Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave. For those of you too young to know…YES there was a time before cable. Guess What? The cable company’s biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance.

Golly…remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for “information.” When the Internet became a flood of advertisements, people escaped to social networks.

Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.

]]> By: The Data Digger http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-242359 The Data Digger Mon, 03 Mar 2008 20:29:00 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-242359 For those of you too young to know...YES there was a time before cable. Guess What? The cable company's biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance. Golly...remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for "information." When the Internet became a flood of advertisements, people escaped to social networks. Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave. For those of you too young to know…YES there was a time before cable. Guess What? The cable company’s biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance.

Golly…remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for “information.” When the Internet became a flood of advertisements, people escaped to social networks.

Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.

]]> By: Laura "Pistachio" Fitton http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-118904 Laura "Pistachio" Fitton Mon, 03 Mar 2008 18:27:19 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-118904 I sound like a broken record, but to me, the path of survival for those who would do business digitally is to stop helping people sell and figure out how to help people buy. There is ENORMOUS upside in that, if only they get the hang of it. I sound like a broken record, but to me, the path of survival for those who would do business digitally is to stop helping people sell and figure out how to help people buy. There is ENORMOUS upside in that, if only they get the hang of it.

]]> By: Laura "Pistachio" Fitton http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-242358 Laura "Pistachio" Fitton Mon, 03 Mar 2008 18:27:00 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-242358 I sound like a broken record, but to me, the path of survival for those who would do business digitally is to stop helping people sell and figure out how to help people buy. There is ENORMOUS upside in that, if only they get the hang of it. I sound like a broken record, but to me, the path of survival for those who would do business digitally is to stop helping people sell and figure out how to help people buy. There is ENORMOUS upside in that, if only they get the hang of it.

]]> By: Daz Cox http://www.chrisbrogan.com/shuffling-ads-around/comment-page-1/#comment-118872 Daz Cox Mon, 03 Mar 2008 16:32:49 +0000 http://chrisbrogan.com/shuffling-ads-around/#comment-118872 we could end up with more quality content bundled with ads, like you can watch full HD episodes of abc tv shows with a few commercial breaks. we could end up with more quality content bundled with ads, like you can watch full HD episodes of abc tv shows with a few commercial breaks.

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