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I love the main page for Postling, a cool site that helps people stay in tune with what people are saying about your business. Look at it here:
(If you can’t see it in your reader click here.)
The page explains itself. It sets you directly into the signup process, and gives you a fat orange button to press in one quick swoop.
No matter how tricky you think your business is, THIS should be how simple your call to action should be.
Chris Brogan is President of New Marketing Labs, a new media marketing agency. He works with large and mid-sized companies to improve online business communications like marketing and PR.