Comments on: Small Is a Weapon

By: juicy charm

juicy charm — Mon, 25 Jan 2010 13:56:50 +0000

Small companies always have all the opportunity to expand and be recognize. They always have room for new opportunities and to work hard for every project they have. Whether it is small or big companies, the only main goal to be on top, is to provide excellent service and a very comfortable and good harmonious working environment. It doesn't only money that matters, but also the respect for each and every member of your working environment.

By: A Dunbar’s number for brands? | b r a n t s

A Dunbar’s number for brands? | b r a n t s — Thu, 26 Nov 2009 04:45:37 +0000

[...] smaller organisations were better placed to use social media effectively. This was based on a post by Chris Brogan. Smaller organisations with a flatter structure, and a culture more open to ideas. [...]

By: Sizing up | b r a n t s

Sizing up | b r a n t s — Mon, 30 Mar 2009 04:10:45 +0000

[...] sometime back, Chris Brogan had written a small post on ‘Small is a weapon’ with its many advantages like the ability to experiment more and [...]

By: Rebecca

Rebecca — Fri, 18 Jul 2008 19:54:28 +0000

I work for a small company and really enjoy the atmosphere. It can be informal, flexible, we get things done, we all can talk to each other and we all get along! It is definitely a unique position to be in and I wouldn’t trade it.

By: Home business

Home business — Fri, 18 Jul 2008 07:19:37 +0000

When dealing with customers, I think it is a big plus. But small businesses do lack clout with big vendors, which can be a big issue.

By: tinku gallery

tinku gallery — Fri, 18 Jul 2008 02:36:19 +0000

I think in North America especially, small CAN be a weapon, but to agree with an earlier post, it comes down to the people — I have worked in a small company where the management were roadblocks and we moved at a snail’s pace compared with bigger companies.

From a consumer perspective, in my circles, people are tired of the impersonal monolithic corporations. I do think people are searching for more personal connections which are often easier to obtain when dealing with smaller companies.

In my case, not only is my gallery small (me + 4 interns) but my physical space is small for a gallery (400 sq.ft) Instead of being hindered by this I see this as an advantage – I have a well edited collection of works rather than a large warehouse-sized of everything under the sun. And the size means that every person that walks into my space gets my attention because I don’t have a back room or big desk to hide behind, like most galleries I visit.

I love how we live in an age where there is a more level playing field for smaller companies, using technology to reach audiences that would have traditionally cost a lot to reach.

By: terena

terena — Thu, 17 Jul 2008 17:20:53 +0000

I am a small publishing company. I say “I” because I’m the owner and staff. Makes for a lot of work, but the upside is exactly what you said. As a tiny press, I get things done quickly and am more able to take risks on projects and fresh ideas. This is what makes Indy Publishing so exciting.

By: Thorren Koopmans

Thorren Koopmans — Thu, 17 Jul 2008 16:28:22 +0000

I work in a fairly large organization and I think there are pros and cons to both large and small.

In a small organization, it is easy to mobilize and get new things happening throughout the company and there is something to be said for that. You can do new things and don’t have the same risk if they fail (ie. the impact may not be as significant).

On the other hand, in a large organization with good leadership, the resources are there and often the ability to experiment is still possible through different pilot programs and trials. This can be extremely helpful in working through ideas that might not be feasible for a small company, but can be tried in a large organization.

By: Starting a New Business in a Recession | EffortlessHR Blog

Starting a New Business in a Recession | EffortlessHR Blog — Thu, 17 Jul 2008 14:05:37 +0000

[...] see our friend Chris Brogan’s article on how being a small business is a weapon and Seth Godin’s great article on why small businesses should not [...]

By: mathew

mathew — Thu, 17 Jul 2008 12:53:06 +0000

What else do you have if your small. Sure isn’t money to fix the problems (unless your a small money making firm). David vs. Goliath here, come on and trow lots of rocks at your bigger competition, very quickly.
Our speed, and ability to react quicker is our biggest advantage we have.