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	<title>Comments on: Social Media as a Softening Agent</title>
	<atom:link href="http://www.chrisbrogan.com/social-media-as-a-softening-agent/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/</link>
	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: evden eve nakliyat</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-208403</link>
		<dc:creator>evden eve nakliyat</dc:creator>
		<pubDate>Tue, 25 May 2010 21:02:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-208403</guid>
		<description>&lt;a href=&quot;http://www.osmano%C4%9Flunakliyat.com.tr&quot; rel=&quot;nofollow&quot;&gt;www.osmanoğlunakliyat.com.tr&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p><a href="http://www.osmano%C4%9Flunakliyat.com.tr" rel="nofollow">http://www.osmanoğlunakliyat.com.tr</a></p>
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		<title>By: Dear Top Influencers: Don’t Recycle, Innovate! &#124; Thoughtpick Blog</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-183317</link>
		<dc:creator>Dear Top Influencers: Don’t Recycle, Innovate! &#124; Thoughtpick Blog</dc:creator>
		<pubDate>Mon, 02 Nov 2009 14:17:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-183317</guid>
		<description>[...] term &#8220;life raft&#8220;. Then he talks about it in another twist, also corporate wise, using a different term but more or less the same idea. Later on, and in another post, our creative Chris writes an article [...]</description>
		<content:encoded><![CDATA[<p>[...] term &#8220;life raft&#8220;. Then he talks about it in another twist, also corporate wise, using a different term but more or less the same idea. Later on, and in another post, our creative Chris writes an article [...]</p>
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	<item>
		<title>By: How to Use Current Events and Email to Trigger Your Customer’s Buying Emotion</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-178528</link>
		<dc:creator>How to Use Current Events and Email to Trigger Your Customer’s Buying Emotion</dc:creator>
		<pubDate>Tue, 15 Sep 2009 16:24:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-178528</guid>
		<description>[...] Social Media as a Softening Agent [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media as a Softening Agent [...]</p>
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		<title>By: ThoughtPickers Blog &#62;&#62; Dear Top Influencers: Don\\</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-165947</link>
		<dc:creator>ThoughtPickers Blog &#62;&#62; Dear Top Influencers: Don\\</dc:creator>
		<pubDate>Tue, 07 Apr 2009 11:12:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-165947</guid>
		<description>&lt;strong&gt;ThoughtPickers Blog &gt;&gt; Dear Top Influencers: Don\\...&lt;/strong&gt;

Are the boundaries of innovation and creativity really restricted? Or are top influencers simply becoming lazy and redundant because recycling ideas is much easier than giving birth to new original ones?...</description>
		<content:encoded><![CDATA[<p><strong>ThoughtPickers Blog &gt;&gt; Dear Top Influencers: Don\\&#8230;</strong></p>
<p>Are the boundaries of innovation and creativity really restricted? Or are top influencers simply becoming lazy and redundant because recycling ideas is much easier than giving birth to new original ones?&#8230;</p>
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		<title>By: Stephanie Valentine</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-165180</link>
		<dc:creator>Stephanie Valentine</dc:creator>
		<pubDate>Sat, 28 Mar 2009 00:41:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-165180</guid>
		<description>I guess it depends on who&#039;s doing the social media and how well they are doing it. I see some people doing social media very well (subtle but effective) and it makes their company seem more likable with better name recognition. On the other hand, the more blatant approaches are the opposite of softening and can actually drive people away. I believe social media, like PR, can be used for good, bad, and ugly.</description>
		<content:encoded><![CDATA[<p>I guess it depends on who&#8217;s doing the social media and how well they are doing it. I see some people doing social media very well (subtle but effective) and it makes their company seem more likable with better name recognition. On the other hand, the more blatant approaches are the opposite of softening and can actually drive people away. I believe social media, like PR, can be used for good, bad, and ugly.</p>
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	<item>
		<title>By: Stephanie Valentine</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-267568</link>
		<dc:creator>Stephanie Valentine</dc:creator>
		<pubDate>Sat, 28 Mar 2009 00:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-267568</guid>
		<description>I guess it depends on who&#039;s doing the social media and how well they are doing it. I see some people doing social media very well (subtle but effective) and it makes their company seem more likable with better name recognition. On the other hand, the more blatant approaches are the opposite of softening and can actually drive people away. I believe social media, like PR, can be used for good, bad, and ugly.</description>
		<content:encoded><![CDATA[<p>I guess it depends on who&#8217;s doing the social media and how well they are doing it. I see some people doing social media very well (subtle but effective) and it makes their company seem more likable with better name recognition. On the other hand, the more blatant approaches are the opposite of softening and can actually drive people away. I believe social media, like PR, can be used for good, bad, and ugly.</p>
]]></content:encoded>
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	<item>
		<title>By: Roger, Online PR Agency C&#38;M</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-165127</link>
		<dc:creator>Roger, Online PR Agency C&#38;M</dc:creator>
		<pubDate>Fri, 27 Mar 2009 09:36:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-165127</guid>
		<description>Horses for courses I&#039;d say.... but definitely whatever we do on the Social side will either lead or compliment the overall campaign.  As to which thing leads, depends where the point of conversion is.  Like you say - this stuff is near perfect for driving awareness / comnversions in B2B.  Small knowledge-based audiences and campaigns.... Social softens up and tips them</description>
		<content:encoded><![CDATA[<p>Horses for courses I&#8217;d say&#8230;. but definitely whatever we do on the Social side will either lead or compliment the overall campaign.  As to which thing leads, depends where the point of conversion is.  Like you say &#8211; this stuff is near perfect for driving awareness / comnversions in B2B.  Small knowledge-based audiences and campaigns&#8230;. Social softens up and tips them</p>
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	<item>
		<title>By: Roger, Online PR Agency C&#38;</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-267567</link>
		<dc:creator>Roger, Online PR Agency C&#38;</dc:creator>
		<pubDate>Fri, 27 Mar 2009 09:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-267567</guid>
		<description>Horses for courses I&#039;d say.... but definitely whatever we do on the Social side will either lead or compliment the overall campaign.  As to which thing leads, depends where the point of conversion is.  Like you say - this stuff is near perfect for driving awareness / comnversions in B2B.  Small knowledge-based audiences and campaigns.... Social softens up and tips them</description>
		<content:encoded><![CDATA[<p>Horses for courses I&#8217;d say&#8230;. but definitely whatever we do on the Social side will either lead or compliment the overall campaign.  As to which thing leads, depends where the point of conversion is.  Like you say &#8211; this stuff is near perfect for driving awareness / comnversions in B2B.  Small knowledge-based audiences and campaigns&#8230;. Social softens up and tips them</p>
]]></content:encoded>
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	<item>
		<title>By: myinternetbusiness</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-163766</link>
		<dc:creator>myinternetbusiness</dc:creator>
		<pubDate>Thu, 12 Mar 2009 16:41:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-163766</guid>
		<description>very interesting topic, Social media is afterall as stated human engaging, building trust and relationships. Alot of marketing is done on social media now adays.</description>
		<content:encoded><![CDATA[<p>very interesting topic, Social media is afterall as stated human engaging, building trust and relationships. Alot of marketing is done on social media now adays.</p>
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	<item>
		<title>By: myinternetbusiness</title>
		<link>http://www.chrisbrogan.com/social-media-as-a-softening-agent/comment-page-2/#comment-267566</link>
		<dc:creator>myinternetbusiness</dc:creator>
		<pubDate>Thu, 12 Mar 2009 16:41:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3466#comment-267566</guid>
		<description>very interesting topic, Social media is afterall as stated human engaging, building trust and relationships. Alot of marketing is done on social media now adays.</description>
		<content:encoded><![CDATA[<p>very interesting topic, Social media is afterall as stated human engaging, building trust and relationships. Alot of marketing is done on social media now adays.</p>
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