Comments on: Social Media Events Are Fragmenting

By: auto insurance

auto insurance — Sat, 18 Jul 2009 21:15:41 +0000

Good one, I definitely like it. Awesome analysis, Chris. Clipping it to SocialMedian

By: » Getting Outside Our Villages

» Getting Outside Our Villages — Thu, 25 Sep 2008 16:55:09 +0000

[...] Chris Brogan said: Rick’s event brought diverse people like religious, military, sports, and political bloggers, and [...]

By: Med 2.0 » Blog Archive » Relfections on New Media Expo 2008, Part II

Med 2.0 » Blog Archive » Relfections on New Media Expo 2008, Part II — Sat, 06 Sep 2008 01:16:41 +0000

[...] For further insight and a great discussion on this topic, read the What Comes Next section of Chris Brogan’s post, as well as watch Greg Cangiolosi’s video from Gnomedex [...]

By: Podcasting dead or alive? TrendsSpotting marketing indicators

Podcasting dead or alive? TrendsSpotting marketing indicators — Sun, 31 Aug 2008 00:12:21 +0000

[...] become a routine in our daily life. Around the blogsphere, I find much ambiguity over the matter. Chris brogan asks: “Think about podcasting: Where is THAT going? If you can guess that one correctly, get back [...]

By: Rick Calvert

Rick Calvert — Thu, 28 Aug 2008 06:35:58 +0000

Great post Chris. I certainly have a vision and an opinion on where this is all going. I could be completely wrong.

First of all you have to believe that blogging, podcasting, internet radio and TV all equate to newspapers, magazines, radio and television all being reinvented at the same time.

That’s not all new media is, but that is a very large part of it. People are for the first time in history able to start their own media outlet / brand as either a hobby, or a business for free or very close to free using services like blogger, blogtalk radio, WordPress, YouTube and hundreds of others.

I think something you and many other “techcentric” folks are overlooking that everyone of the events you mentioned save BlogWorld are all built to appeal to the same group, or even niche’s within the same group of people.

The mostly techy / geek set. Using the most conservative numbers there are 30 million fairly serious bloggers out there. Very few of them have ever heard of these events and will never find them when they do a google search because that is not what they are looking for.

Most of them are not techies. They use the technology but have a very limited knowledge of how a blog works, let alone internet TV. They want to learn how to improve their content, build their audience, and quite a few of them have built audiences completely by accident and are thinking about how to monetize it. They have never heard of events like Adtech or Affiliate Summit. (Great events btw).

While BlogWorld certainly attracts some of the usual suspects from the tech crowd, our strength and our goal is to serve the casual and novice blogger, podcaster, etc.

I have said this many times, I feel the future is a big tent event, with tens of thousands of attendees. That is what we are trying to build BlogWorld to be.

Its a little bit NAB crossed with ComicCon. A heavy dose of how to education and business oriented sessions with a lot of socializing with friends, peers, and Rock Stars of the medium’s.

I do agree there is a place for many of the other events out there and lots of them will thrive because they serve their communities, but at the end of the day, most of us belong to a larger community of the blogosphere. And we all have common goals and needs in common no matter what we blog about.

Its late, I’m tired and rambling.

Blog on!
Rick Calvert
CEO & Co-founder
BlogWorld & New Media Expo

By: Des Walsh

Des Walsh — Fri, 22 Aug 2008 09:17:47 +0000

My previous comment might be a bit opaque. I meant to say “for those of us coming to one of more of these events from outside the USA, across an ocean with an airfare of somewhere between $1500 and $2000…”

By: Des Walsh

Des Walsh — Fri, 22 Aug 2008 09:15:52 +0000

Fascinating roundup and analysis, Chris. Thank you. For those of us coming to one or more of these events there is an extra direct cost of airfares and the opportunity cost of the time involved, so it is very helpful to get a comparison like this to help with decision-making. Something I know very clearly is that attending BlogWorld Expo in Las Vegas and ad:tech Beijing last year reminded me of how immensely stimulating and focusing it can be to spend some time in these environments, hanging out with people who share your interests and sitting in on great presentations. I sometimes think you folks in the US might not realize how blessed you are that the decision is mainly about a domestic airfare, a hotel and a couple of days out of your schedule. :)

By: » Social Media Events, Church Ministry Conferences…Where are we going?

Fri, 22 Aug 2008 00:00:12 +0000

[...] Chris Brogan has a great post today, Social Media Events Are Fragmenting. [...]

By: put something down on it « small dots

put something down on it « small dots — Thu, 21 Aug 2008 23:46:32 +0000

[...] Penn reflected today on the future of podcasting, in response to something Chris Brogan wrote about the fragmentation of social media, and as a result, of its community and [...]

By: Gregg Marshall

Gregg Marshall — Thu, 21 Aug 2008 23:41:20 +0000

I have to say I looked at the agenda for Blog World Expo, the number of exhibitors (not very many) and the price and decided there was better content in some of the unconference format’s (e.g. OrlandoBlog the next week), despite being all volunteer…