That said, reality, as usual, is far away from ideal. Faced to the situation of not having Social Media presence whole you succeed in embarking all staff, it’s a pragmatic decision just to start entering in SM even as a solo player, and building up from there, engaging first those few more motivated, younger or communicative people and step by step making the whole organisation aware of the potential and importance of being active on SM. It takes time and some “evangelizing” work. Excuses arise: don’t have the time, it’s not our priority, what worthy contributions will we get from users? Often, people despise what they don’t know well. Overcoming fear and prevention is a hard task, but it’s really worth the effort. In the meantime, I think it’s better let’s start right now.
So we did (http://www.bcn.cat/museupicasso/en/get-involved... )
Now, after 6 months of Social Media active presence, and having become sort of a 2.0 reference among museums in my country, we are on the phase of trying to get real engagement of some more inside people. I know we will, the only thing is… why does it take so much time and energy to seduce them?

Conxa
@innova2