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	<title>Comments on: Social Media Strategy &#8211; Aligning Goals and Measurements</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>By: Social Media Metrics Superlist: Measurement, ROI, &#38; Key Statistics Resources - ooze</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-192807</link>
		<dc:creator>Social Media Metrics Superlist: Measurement, ROI, &#38; Key Statistics Resources - ooze</dc:creator>
		<pubDate>Wed, 20 Jan 2010 19:24:36 +0000</pubDate>
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		<description>[...] Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Strategy – Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</p>
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		<title>By: Online fundraising, Advocacy and Social Change &#187; Blog Archive &#187; Fresh From Twitter</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-185646</link>
		<dc:creator>Online fundraising, Advocacy and Social Change &#187; Blog Archive &#187; Fresh From Twitter</dc:creator>
		<pubDate>Wed, 25 Nov 2009 16:30:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-185646</guid>
		<description>[...] 3-part social marketing strategy: goals, tactics &amp; measurement. Inspired by Chris Brogan: http://bit.ly/rfla1  Tags: fresh from, [...]</description>
		<content:encoded><![CDATA[<p>[...] 3-part social marketing strategy: goals, tactics &amp; measurement. Inspired by Chris Brogan: <a href="http://bit.ly/rfla1" rel="nofollow">http://bit.ly/rfla1</a>  Tags: fresh from, [...]</p>
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		<title>By: bestcbstore</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-176606</link>
		<dc:creator>bestcbstore</dc:creator>
		<pubDate>Sun, 23 Aug 2009 17:15:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-176606</guid>
		<description>&lt;a href=&quot;http://bestcbstore.com/sports&amp;recreation/training/high%20paying%20muscle%20building%20program-accelerated%20muscle%20building.html&quot; rel=&quot;nofollow&quot;&gt;The only definitive muscle building system.&lt;/a&gt;  Learn how to gain &#124; build muscle and lose fat from a Mens Fitness expert. Complete muscle building system that builds muscle fast.</description>
		<content:encoded><![CDATA[<p><a href="http://bestcbstore.com/sports&#038;recreation/training/high%20paying%20muscle%20building%20program-accelerated%20muscle%20building.html" rel="nofollow">The only definitive muscle building system.</a>  Learn how to gain | build muscle and lose fat from a Mens Fitness expert. Complete muscle building system that builds muscle fast.</p>
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		<title>By: Social Media Metrics Superlist: Measurement, ROI, &#38; Key Statistics Resources</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-160207</link>
		<dc:creator>Social Media Metrics Superlist: Measurement, ROI, &#38; Key Statistics Resources</dc:creator>
		<pubDate>Tue, 03 Feb 2009 14:03:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-160207</guid>
		<description>[...] Social Media Strategy - Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Strategy &#8211; Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: 100+ Resources to Boost Your Social Media Savvy in 2009: Top Tips &#38; Advice from the Experts</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-156174</link>
		<dc:creator>100+ Resources to Boost Your Social Media Savvy in 2009: Top Tips &#38; Advice from the Experts</dc:creator>
		<pubDate>Mon, 05 Jan 2009 22:56:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-156174</guid>
		<description>[...] Social Media Strategy - Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Strategy &#8211; Aligning Goals and Measurements From Chris Brogan: Discussion of importance of aligning goals and measurements to social media strategies. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Social Media Targeting Strategies &#124; Social Media Explorer</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-156035</link>
		<dc:creator>Social Media Targeting Strategies &#124; Social Media Explorer</dc:creator>
		<pubDate>Mon, 05 Jan 2009 10:01:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-156035</guid>
		<description>[...] Social Media Strategy: Aligning Goals and Measurements [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Strategy: Aligning Goals and Measurements [...]</p>
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		<title>By: Vibemetrix Daily Vibe - Determining A Strategy and Getting Started with Social Media &#124; VibeMetrix Blog</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-140369</link>
		<dc:creator>Vibemetrix Daily Vibe - Determining A Strategy and Getting Started with Social Media &#124; VibeMetrix Blog</dc:creator>
		<pubDate>Wed, 08 Oct 2008 15:58:46 +0000</pubDate>
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		<description>[...] Next, reaching out where your audience interacts gives you better chance of being heard than where your audience isn&#8217;t.  Find a way to measure your goals to determine how successfully your strategy is working. [...]</description>
		<content:encoded><![CDATA[<p>[...] Next, reaching out where your audience interacts gives you better chance of being heard than where your audience isn&#8217;t.  Find a way to measure your goals to determine how successfully your strategy is working. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Monday Reading Roundup Take #4</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-126399</link>
		<dc:creator>Monday Reading Roundup Take #4</dc:creator>
		<pubDate>Mon, 23 Jun 2008 11:34:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-126399</guid>
		<description>[...] a piece describing 100 personal branding tactics that make use of social media and one presenting a goals and measurements aligning take on social media [...]</description>
		<content:encoded><![CDATA[<p>[...] a piece describing 100 personal branding tactics that make use of social media and one presenting a goals and measurements aligning take on social media [...]</p>
]]></content:encoded>
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		<title>By: The Gettin&#8217; Is Good 6.22.08 at A New Marketing by Matt J McDonald</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-126378</link>
		<dc:creator>The Gettin&#8217; Is Good 6.22.08 at A New Marketing by Matt J McDonald</dc:creator>
		<pubDate>Sun, 22 Jun 2008 18:18:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2603#comment-126378</guid>
		<description>[...] Social Media Strategy - Aligning Goals and Measurements - Chris Brogan [...]</description>
		<content:encoded><![CDATA[<p>[...] Social Media Strategy &#8211; Aligning Goals and Measurements &#8211; Chris Brogan [...]</p>
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		<title>By: Josh Klein</title>
		<link>http://www.chrisbrogan.com/social-media-strategy-aligning-goals-and-measurements/comment-page-1/#comment-126335</link>
		<dc:creator>Josh Klein</dc:creator>
		<pubDate>Sat, 21 Jun 2008 22:04:20 +0000</pubDate>
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		<description>@Phil, that is great, thank you. You&#039;re spot on with your laser focus on value, and from a strategic standpoint that is very much the fuel for your customer conversion engine. 

The only additional point I&#039;d like to add is that tactically, you need the gears, levers, and extended machinery to create an efficient engine. The fuel is the value, but I encourage everyone to be meticulous in their tactical execution by focusing every customer touch point into an experience that CONVEYS that value, and convinces the prospect that there is more value ahead.

Awesome!</description>
		<content:encoded><![CDATA[<p>@Phil, that is great, thank you. You&#8217;re spot on with your laser focus on value, and from a strategic standpoint that is very much the fuel for your customer conversion engine. </p>
<p>The only additional point I&#8217;d like to add is that tactically, you need the gears, levers, and extended machinery to create an efficient engine. The fuel is the value, but I encourage everyone to be meticulous in their tactical execution by focusing every customer touch point into an experience that CONVEYS that value, and convinces the prospect that there is more value ahead.</p>
<p>Awesome!</p>
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