Comments on: Sony Talks Social Media

By: Why is Social Media important « Milenaregos’s Blog

Why is Social Media important « Milenaregos’s Blog — Mon, 23 Feb 2009 21:31:48 +0000

[...] how to increase traffic to your site. Chris Brogan, a leader in the social media area gives a good example of Sony’s use of social media. Chris also had a great compilation of lessons on social [...]

By: Interview With A Pro Blogger: Sarah Perez

Interview With A Pro Blogger: Sarah Perez — Mon, 23 Feb 2009 12:22:51 +0000

[...] Sony Talks Social Media (Chris Brogan) [...]

By: Shannon Evans

Shannon Evans — Thu, 19 Feb 2009 05:06:33 +0000

I think it is good that more large companies are figuring out that it is not only about the relationships they establish with the public it also about developing and nurturing those relationships through warmly delivered information.

By: steve lazarus

steve lazarus — Wed, 18 Feb 2009 19:54:54 +0000

the interview was great, thank for posting. I can see the benefits of a social site based around consumer products (feedback, q&a, etc), but what about social sites created by corporations focused more on spreading information or hosting general conversations? almost an extension of a blogging community. would you position “seed” questions to gather responses? would that warrant building a community?

By: Inside Social Media — January 23rd | Beyond Banner

Inside Social Media — January 23rd | Beyond Banner — Sun, 25 Jan 2009 04:58:00 +0000

[...] More: Chris Brogan’s interview with Marcy Cohen. Kudos to Awareness who built the [...]

By: Andre van de Graaf

Andre van de Graaf — Wed, 21 Jan 2009 17:12:56 +0000

Thanks for sharing this interview. It explains the value of social media for your customers. Listen to your customers and act on that. That will make your customer happy and this happy customer will talk about it in the community.

By: Mike Lewis [@bostonmike]

Mike Lewis [@bostonmike] — Wed, 21 Jan 2009 14:48:52 +0000

Chris, thanks for the shout-out on the editing. This was a fun project to pull together.

To Jason’s point, broadcast marketing in a vacuum has seen it’s last days. What Sony and other brands are beginning to realize is that conversations about their products and services are happening on a daily basis across the web and they have an opportunity to bring this dialog (both positive and negative) to a place where customers can stay engaged and informed. I have been speaking a lot with the Sony team over the last couple of days and they have some significant plans for growing the community in the coming weeks. I will be sure to keep you posted on the progress.

Mike – @bostonmike

By: Links of Interest - Jan 21, 2009 « Sazbean

Links of Interest - Jan 21, 2009 « Sazbean — Wed, 21 Jan 2009 13:33:49 +0000

[...] Sony Talks Social Media (Chris Brogan) [...]

By: Nico

Nico — Wed, 21 Jan 2009 09:41:03 +0000

Excellent material. Is great that the brands start to develop Social Media strategic thinking in the benefits of the consumers. They can connect with them in a social way in order to know what they thinks and which are their needs.

By: DerekRey

DerekRey — Wed, 21 Jan 2009 01:39:56 +0000

Brogan — this is a very impressive video! ON a day when most of our eyes were focused on the inauguration and a newly found transparency coming from the oval office, this is definitively a golden nugget of SM information… SONY is listening… I likey I likey. Good work Marcy and Rick. Look forward to hearing more about this community approach. AND btw, you guys rocked CES! Thank you.