Sort Out Who Matters to You

2014-03-18 15.28.58 I can tell you without a doubt that people who participated in (not attended) my last live event in Boston with Rob Hatch and Jacqueline Carly would go to the mat for anyone else in that room. There’s a guest room available for anyone who participated in whatever cities people came from (Philadelphia, Miami, East Hampton, etc). There are buyers and promoters now for each other’s works. Heck, we invested in one artist right then and there on the spot (note: his prices will go up in a few days. Buy now!)

In working on how I will make Owner Media Group a successful business in 2014 and beyond, Rob and I both agree that we are dedicated to serving the Monchu above all else. ( What the heck is a Monchu?) To do that, we have to sort out who is in and who’s just passing by. I’ve done that quite well.

Casual readers of ONLY this blog are nice people, but aren’t necessarily inside the Monchu. How do you get deeper in? Well, readers of my newsletter are definitely a bit more inside. That’s for damned sure. That’s the #1 most important piece of information I put out each week. If that’s not your cup of tea and if you don’t like what’s there, you’re probably not likely to want to be part of this kind of community.

That’s one sorting mechanism.

Another is learning who reacts to which words. I use various words in my posts and newsletters. Often, I’ll receive a small spray of concern or criticism if I tread towards anyone’s specific sacred cow. That helps me understand who’s willing to accept what. And again, there’s not really a judgment here. It’s just a way to know if you’re the kind of person who wants the kind of experience I’m offering.

So Who Matters to Me?

The people who matter to me in this space seem to share the following traits (and several others that make them unique):

  • You care about the success of others.
  • You are giving, and give first before ever asking for anything.
  • You promote others as often as possible.
  • You work hard, and love hard work.
  • You are a learner, tirelessly.
  • You own your choices and your path to your goals.
  • You see value beyond dollars and love to invest in experiences and people and community.
  • You bring your own magic to the picnic.

That’s who came to Boston for our event. That’s who interacts with me most weeks on my newsletter. That’s who becomes the Monchu I serve every day. That’s who I create my best work for, and who I try to equip with what I know and have built.

And in that sorting, I gain a lot of peace and comfort. When you’re not chasing everything and everybody, you find the time to serve the people who matter the most even better than before.

I’m glad to know you, and grateful that you’re here. Just some thoughts at the start of another week of great opportunity and promise. runs on the Genesis Framework

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  • Alexandra Riecke-Gonzales

    I try so hard Chris to be the person you describe, but there are some days I feel I fail horribly. Sometimes after a day of teaching, going to class, and consuming everything I can through Plus I’m too tired to keep learning… I look at that last bookmarked article on my computer and just sadly say “not tonight.” Sometimes my bank account dips so low that I question my investment in people and this “crazy new idea” that isn’t yet making me a dime but excites me to pursue.

    These moments of weakness have me fearing that I’m not that person you describe, that I’m not the ones who I wholeheartedly agree, matter! Do I accept this doubt in my ability to become that incredible person or do I keep fighting those few moments of skepticism? Just a thought.

    • Chris Brogan

      I definitely said nothing about keeping up. That’s not the goal. Learning yes. Reading everything in an unguided frenzy? No.

      Stop the insanity.

      • Alexandra Riecke-Gonzales

        Something tells me that “unguided” is the keyword in that response :)

      • Peter G McDermott

        Oh, thank God. I have trouble enough keeping up with just you!

  • Josh St. Aubin

    Great stuff Chris! You can’t be everything to everyone, but for the one’s that “get it” – in life, relationships or business, those are the people that will always have your back regardless.

    • Chris Brogan

      And they don’t have to “get it,” but we have to sync up in some way for me to be able to help.

  • Ryan Biddulph

    Giving freely, being in the moment, and staying true to your intent, which focuses on helping others, helps you attract folks who value the same things. Excellent love the message here Chris!

    • Chris Brogan

      THanks, Ryan. Here’s the hope. : )

  • Chandra Achberger

    “When you’re not chasing everything and everybody, you find the time to serve the people who matter the most even better than before.” THIS!! All well put @Chris Brogan. Redifining success sir, and it’s awesome.

    • Chris Brogan

      Thanks! Here’s hoping. : )

  • Ann Wendel

    So grateful to have been part of the group last week. You created an environment where people shared deeply and we are all better for it. And what a great photo of you and Brigitta!

    • Chris Brogan

      I’m just looking forward to what’s next. : )

  • LeslieZ

    Comes down to helping people and not chasing the almighty dollar. Great insights here Chris!

    • Chris Brogan

      Oh I want the dollars. I just want the dollars of very specific people.

      • LeslieZ

        OK you got me there

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  • Matt Kress

    Well put. I didn’t make it to your event, but your bullet points above are excellent. It all goes back to wanting to do business with people you know, like, and trust. When you can do that and have a win-win for both sides, great relationships are formed.

  • Joanne Sprott

    Excellent way to focus on the Monchu that works for your approach. I’m currently focusing by consolidating my identity in social media. Already finding more time (or using existing time better) to connect in the fewer spaces I’m choosing with the people who matter more. Big thanks to you, and more recently, Brian Gardner, for the impetus.

    Also very glad to finally get reconnected on Sundays after changing email address. For awhile there, the system had trouble keeping my “yes” going for the subscription. The unintended break made me realize how much I missed your personal approach and insights in those missives.

    Thirdly, let’s plug a another community with signs of being a great part of the Monchu: the OMFG group. Great value for the investment there for me so far, and I’m just getting started.

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