Rana Sobhany and Eric Litman from WashingtonVC threw a really great party on my last night at South By Southwest Interactive. It was a Rock Band party, where you got to play the cool new game by Harmonix (met their super community guy, too, and if he emails me back, I’ll do a tour of his place). By ‘cool,’ I mean that Mark Cuban and Moby and other real live rockstars came by. MTV was in on it. I mean, yeah. Cool.
So, I wanted to thank Rana for putting it all together, and for everyone who came and had fun, and for Scoble for being part of a hilarious video (too lazy to find a link, but Robert surely has one on his blog). It really rocked.
AND I want to encourage companies thinking of creative ways to get involved with conferences to think about throwing a Rock Band party. For the dollars spent, I promise you that it was one of the most memorable nights ever. I think that bringing an experience to an event far trumps a simple branding effort these days. Agree?
I enjoyed the heck out of the experience, and as a result, it gave me positive feelings about WashingtonVC, Harmonix and several other companies. Cheap trick? Great idea? You decide.
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