Comments on: Spectrums of Social Media for Marketing http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/ Learn How Human Business Works - Beyond Social Media Fri, 10 Feb 2012 14:24:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: youtube downloader http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-2/#comment-288658 youtube downloader Tue, 07 Dec 2010 16:28:00 +0000 http://www.chrisbrogan.com/?p=2668#comment-288658 They range in difficulty to properly execute from left to right, too. I think the costs in money and resources probably scale in that direction, too. It’s cheaper to buy a banner ad than to hire a community manager. They range in difficulty to properly execute from left to right, too. I think the costs in money and resources probably scale in that direction, too. It’s cheaper to buy a banner ad than to hire a community manager.

]]> By: Direct2Dell http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-2/#comment-173121 Direct2Dell Mon, 20 Jul 2009 18:25:39 +0000 http://www.chrisbrogan.com/?p=2668#comment-173121 <strong>Are the days of CPM (cost per thousand) banner advertising dead?...</strong> Note from Kara: Ryan Peddycord, President of Resource Nation is a frequent contributor to the Small Business... Are the days of CPM (cost per thousand) banner advertising dead?…

Note from Kara: Ryan Peddycord, President of Resource Nation is a frequent contributor to the Small Business…

]]> By: Is Everything a Nail | chrisbrogan.com http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-2/#comment-128804 Is Everything a Nail | chrisbrogan.com Sat, 26 Jul 2008 10:01:17 +0000 http://www.chrisbrogan.com/?p=2668#comment-128804 [...] Spectrums of Social Media for Marketing [...] [...] Spectrums of Social Media for Marketing [...]

]]> By: C.H. Low http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-128651 C.H. Low Wed, 23 Jul 2008 19:34:42 +0000 http://www.chrisbrogan.com/?p=2668#comment-128651 Great visual model! I think the spectrum is also a good way to represent a road map for a journey. Getting to the other end takes time, effort, money, resources, skills to be developed, brand comfort, our own personal emotional comfort, etc.. and ALSO POTENTIAL REWARD that commensuarate with it, of course. Otherwise why would anybody want the other end! To try to get from one end to the other in one leap for many actually causes them not to even take the first step towards that direction and in the end they don't even start! I suggest people see the many possible baby steps in between if that will get them to get moving. The only way to get to the other side is to get moving! C.H. Low, CEO, www.orbius.com Great visual model! I think the spectrum is also a good way to represent a road map for a journey.

Getting to the other end takes time, effort, money, resources, skills to be developed, brand comfort, our own personal emotional comfort, etc.. and ALSO POTENTIAL REWARD that commensuarate with it, of course. Otherwise why would anybody want the other end!

To try to get from one end to the other in one leap for many actually causes them not to even take the first step towards that direction and in the end they don’t even start!

I suggest people see the many possible baby steps in between if that will get them to get moving. The only way to get to the other side is to get moving!

C.H. Low, CEO, http://www.orbius.com

]]> By: C.H. Low http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-248699 C.H. Low Wed, 23 Jul 2008 19:34:00 +0000 http://www.chrisbrogan.com/?p=2668#comment-248699 Great visual model! I think the spectrum is also a good way to represent a road map for a journey. Getting to the other end takes time, effort, money, resources, skills to be developed, brand comfort, our own personal emotional comfort, etc.. and ALSO POTENTIAL REWARD that commensuarate with it, of course. Otherwise why would anybody want the other end! To try to get from one end to the other in one leap for many actually causes them not to even take the first step towards that direction and in the end they don't even start! I suggest people see the many possible baby steps in between if that will get them to get moving. The only way to get to the other side is to get moving! C.H. Low, CEO, www.orbius.com Great visual model! I think the spectrum is also a good way to represent a road map for a journey.

Getting to the other end takes time, effort, money, resources, skills to be developed, brand comfort, our own personal emotional comfort, etc.. and ALSO POTENTIAL REWARD that commensuarate with it, of course. Otherwise why would anybody want the other end!

To try to get from one end to the other in one leap for many actually causes them not to even take the first step towards that direction and in the end they don’t even start!

I suggest people see the many possible baby steps in between if that will get them to get moving. The only way to get to the other side is to get moving!

C.H. Low, CEO, http://www.orbius.com

]]> By: Patrick Johnson http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-128648 Patrick Johnson Wed, 23 Jul 2008 18:02:43 +0000 http://www.chrisbrogan.com/?p=2668#comment-128648 While I agree completely, there are some questions I would have to raise. It looks as if we are looking at these different "spectrums" in isolation, for example a banner ad is immediate short term high cost effort compared to writing a blog which is a long term long value effort... However what isn't to say that you can't effectively use a banner ad to increase blog readership or start a relationship? Same with building a face book page. Really any marketing effort would probably benefit through an integrated approach would it not? While I agree completely, there are some questions I would have to raise.

It looks as if we are looking at these different “spectrums” in isolation, for example a banner ad is immediate short term high cost effort compared to writing a blog which is a long term long value effort…

However what isn’t to say that you can’t effectively use a banner ad to increase blog readership or start a relationship? Same with building a face book page.

Really any marketing effort would probably benefit through an integrated approach would it not?

]]> By: Patrick Johnson http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-248698 Patrick Johnson Wed, 23 Jul 2008 18:02:00 +0000 http://www.chrisbrogan.com/?p=2668#comment-248698 While I agree completely, there are some questions I would have to raise. It looks as if we are looking at these different "spectrums" in isolation, for example a banner ad is immediate short term high cost effort compared to writing a blog which is a long term long value effort... However what isn't to say that you can't effectively use a banner ad to increase blog readership or start a relationship? Same with building a face book page. Really any marketing effort would probably benefit through an integrated approach would it not? While I agree completely, there are some questions I would have to raise.

It looks as if we are looking at these different “spectrums” in isolation, for example a banner ad is immediate short term high cost effort compared to writing a blog which is a long term long value effort…

However what isn’t to say that you can’t effectively use a banner ad to increase blog readership or start a relationship? Same with building a face book page.

Really any marketing effort would probably benefit through an integrated approach would it not?

]]> By: Ramiro http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-128631 Ramiro Wed, 23 Jul 2008 12:16:48 +0000 http://www.chrisbrogan.com/?p=2668#comment-128631 I think the problem with those that still are on the banner side of the spectrum is that the still believe in the "broadcast / blockbuster" model of marketing. They still believe we should only try to send our message to as many people as possible as many times as possible. I deeply believe we should be on the other side on the spectrum. Marketing should be now be about engaging people. The question we should ask (by we I mean those who think marketing is about relationships) is what do we need to tell those on “the other side” to make them believe what we believe. Blogs like this are a great first step, but we need to figure out how can we convince them about the power of relationships. I think the problem with those that still are on the banner side of the spectrum is that the still believe in the “broadcast / blockbuster” model of marketing. They still believe we should only try to send our message to as many people as possible as many times as possible. I deeply believe we should be on the other side on the spectrum. Marketing should be now be about engaging people.
The question we should ask (by we I mean those who think marketing is about relationships) is what do we need to tell those on “the other side” to make them believe what we believe. Blogs like this are a great first step, but we need to figure out how can we convince them about the power of relationships.

]]> By: Ramiro http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-248697 Ramiro Wed, 23 Jul 2008 12:16:00 +0000 http://www.chrisbrogan.com/?p=2668#comment-248697 I think the problem with those that still are on the banner side of the spectrum is that the still believe in the "broadcast / blockbuster" model of marketing. They still believe we should only try to send our message to as many people as possible as many times as possible. I deeply believe we should be on the other side on the spectrum. Marketing should be now be about engaging people. The question we should ask (by we I mean those who think marketing is about relationships) is what do we need to tell those on “the other side” to make them believe what we believe. Blogs like this are a great first step, but we need to figure out how can we convince them about the power of relationships. I think the problem with those that still are on the banner side of the spectrum is that the still believe in the “broadcast / blockbuster” model of marketing. They still believe we should only try to send our message to as many people as possible as many times as possible. I deeply believe we should be on the other side on the spectrum. Marketing should be now be about engaging people.
The question we should ask (by we I mean those who think marketing is about relationships) is what do we need to tell those on “the other side” to make them believe what we believe. Blogs like this are a great first step, but we need to figure out how can we convince them about the power of relationships.

]]> By: Eight links on marketing, social media, blogging and more — MarkTzk.com http://www.chrisbrogan.com/spectrums-of-social-media-for-marketing/comment-page-1/#comment-128618 Eight links on marketing, social media, blogging and more — MarkTzk.com Wed, 23 Jul 2008 10:48:01 +0000 http://www.chrisbrogan.com/?p=2668#comment-128618 [...] Online marketing: Chris Brogan takes a look at how we can define the spectrum of social media marketing efforts, from banner ads at one end to dialogue between businesses and their customers. This helps to frame [...] [...] Online marketing: Chris Brogan takes a look at how we can define the spectrum of social media marketing efforts, from banner ads at one end to dialogue between businesses and their customers. This helps to frame [...]

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