Recent survey from DMNews Databank showed 52% of Internet users would pay $2/m to use Google advertising free. The numbers dropped off for popular brands pretty dramatically from there, but this is indicative of a trend that has gotten legs in other industries such as satellite radio. You don’t have a bookshelf of books to sell like Godin, so unless you go that route I would think some type of direct information monetization should be a priority.

I like what Calcanis did with his email list in lieu of a blog. If he asked, I’d probably pay to subscribe (after I received a few issues to check out his approach and consistency). Its a window in on the issues confronting the industry today and it feels more personal. Perhaps that is an approach which could supplement your current offerings. Weekly or even biweekly would work. Information from you that appeals to the “doers” would appeal to me. I’d like to hear more about enterprise tech developments in particular.

I pay $4-$8 each for magazines now, sometimes cheaper on subscription. I’ve literally gone through a WIRED and torn out all of the pages with advertising only (front and back) and over half the magazine disappeared. Add to that the ads that remained associated with the content and I honestly think they should be paying me to pick up the damn thing. They don’t charge for stuff on their site because frankly they make a killing on their print!

I think it was Kevin Kelly who said in the the New Rules for the New Economy (man – this is my second Kevin Kelly reference this week!) that information/data is the new currency. You have it and you have buyers. I say bully for you!

Recent survey from DMNews Databank showed 52% of Internet users would pay $2/m to use Google advertising free. The numbers dropped off for popular brands pretty dramatically from there, but this is indicative of a trend that has gotten legs in other industries such as satellite radio. You don’t have a bookshelf of books to sell like Godin, so unless you go that route I would think some type of direct information monetization should be a priority.

I like what Calcanis did with his email list in lieu of a blog. If he asked, I’d probably pay to subscribe (after I received a few issues to check out his approach and consistency). Its a window in on the issues confronting the industry today and it feels more personal. Perhaps that is an approach which could supplement your current offerings. Weekly or even biweekly would work. Information from you that appeals to the “doers” would appeal to me. I’d like to hear more about enterprise tech developments in particular.

I pay $4-$8 each for magazines now, sometimes cheaper on subscription. I’ve literally gone through a WIRED and torn out all of the pages with advertising only (front and back) and over half the magazine disappeared. Add to that the ads that remained associated with the content and I honestly think they should be paying me to pick up the damn thing. They don’t charge for stuff on their site because frankly they make a killing on their print!

I think it was Kevin Kelly who said in the the New Rules for the New Economy (man – this is my second Kevin Kelly reference this week!) that information/data is the new currency. You have it and you have buyers. I say bully for you!

I am one of those digital TVless families! Our rural home is leaving us in the digital dust – well, I can buy something to fix that, but I am hesitant. Maybe it is time to just give TV up.

I am one of those digital TVless families! Our rural home is leaving us in the digital dust – well, I can buy something to fix that, but I am hesitant. Maybe it is time to just give TV up.