Comments on: Starting a Social Media Strategy

By: Chiara Bolognini

Chiara Bolognini — Thu, 04 Mar 2010 03:37:27 +0000

Chris, I agree with the point “Educate customers” and I would add: “Educate potential colleagues”.
The way we can do it is by sharing the social media culture we are acquiring.
Many people improvise, many people do not research, do not read, do not study and finally do not understand online journalism ethics.
And most of them hasn't the humility to learn…
What would you say to them?
@filsa I have founded a Web and Social Media start-up in Switzerland, so I know what you are speaking about…
I have fortunately created a global social network which can have wider horizons…
Then I have just created a Social Media Basel group on Facebook (join it!)…however it is a very long way to weave the social media networks here.

By: andreas04: close to attraction

andreas04: close to attraction — Tue, 09 Feb 2010 17:39:14 +0000

[...] Fou's Online Scrapbook: 3/18/07 – 3/25/072010 January 09 ” Dominic Stoughton's BlogStarting a Social Media StrategyOne Family's Blog: [...]

By: MrBaxta.com (beta) » Part 1: Social Media Basics for Small Businesses

MrBaxta.com (beta) » Part 1: Social Media Basics for Small Businesses — Sun, 07 Feb 2010 00:24:34 +0000

[...] Starting a Social Media Strategy: Chris Brogan advises us to begin with the end in mind and walks us through the basic goals to consider before digging-in. [...]

By: SocialMediaStylist

SocialMediaStylist — Wed, 27 Jan 2010 17:31:37 +0000

I don't think you missed any Chris, but recently I've liked to some up the importance of the set up stage of any social media campaign with the simple sentence WHY before HOW. Clear goals are essential to develop a successful strategy, you need to know why you're using social media before you figure out how to best use it

By: Memulai Social Media Strategy

Memulai Social Media Strategy — Wed, 27 Jan 2010 16:02:23 +0000

[...] things go wrong and should be viewed as an opportunity to really connect with your customer.”~Eric Brown “I’m lucky that 60 per cent of my social media ‘business life’ is with [...]

By: Ankush Kohli

Ankush Kohli — Tue, 19 Jan 2010 16:03:32 +0000

Very Nice! And the specialty is the simplicity of the article.

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By: uditshukla

uditshukla — Fri, 18 Dec 2009 19:41:31 +0000

Its very very useful article about social media “Strategy Making” thanks a lot.

By: uditshukla

uditshukla — Fri, 18 Dec 2009 13:41:31 +0000

Its very very useful article about social media “Strategy Making” thanks a lot.

By: seowithfries

seowithfries — Wed, 28 Oct 2009 01:05:28 +0000

I believe an important point to add would be the branding of your profiles across various networks in your social media strategy.

With so many services one can incorporate today, it's easy to forget how important branding is in digital communications.

Content, design, and even conversation starters should be driving users to relate the brand and message.

Thank You for post.