I think there are many ways to come to the media making world. Colleague Steve Rubel recently posted about how he thinks of blogging as antiquated, and how he’s working more and more in the real-time web, or the “statusphere,” as he also called it.

I get this. I understand the interest in immediacy. The thing is, I think both are required. While I think there are several occasions where the instantaneous experience of the real-time web is compelling, I still think there are plenty of times when a well-considered blog post has some value.

There’s a difference between making a meal and grabbing a snack. Eating only snacks can lead to us getting flabby. It means we spend less time in deliberate contemplation. It means there aren’t as many places to exercise our larger thoughts.

Steve’s not wrong in his stance. I’m just opting to make meaningful media alongside making immediate media.

What’s your take?