It’s all in the little orange button in this pic (click to see bigger):

I’ve tried it live. You click the button, throw a search term into the box, and pow, out comes video options from multiple platforms, including YouTube, Blip, etc, etc. Tons. Want a photo? They’re integrated with Flickr. ( Not sure how it handles Creative Commons issues, now that I think about it, but that’s fixable, if not already on board). I think more photo integrations come next.

So, imagine this: you’re writing your blog post, decide you want a recent video of Obama talking about economic issues. Search, select, click embed, and pow. All done inline. I think it’s cool. Oh, and if you want to record video on the fly, there’s an inline tool that lets you do that, too. No jumping off the page. Just works right there, on site.

I saw this quote from Anil Dash from SixApart in the Press Release:

“Bloggers in our Movable Type community have consistently told us that their readers respond to posts with relevant videos and photos, so we’re always looking for ways to make rich media easier to find and share” said Six Apart’s Anil Dash. “Magnify Publisher makes that process extremely easy, providing an integrated application that lets bloggers discover, share or even create multimedia content right from within the familiar Movable Type interface.”

Friends of mine, like Justin and Eric from GimpTV really swear by Movable Type as a publishing platform, and because they’re video guys, maybe this works out even better for them. Me? I’m a WordPress user, and Steve Rosenbaum told me they’re pretty much ready to go with the same tool for WordPress, so I’m looking forward to getting that up and running on my site.

Nothing specific is up on the site yet, or I missed it, but hey, swing by Magnify.net and look for yourself. Say hi to Steve for me.