chrisbrogan.com» badad http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Sending the Wrong Message http://www.chrisbrogan.com/sending-the-wrong-message/ http://www.chrisbrogan.com/sending-the-wrong-message/#comments Mon, 09 Mar 2009 02:19:03 +0000 ceb http://www.chrisbrogan.com/?p=3475 Bad Ad

For whatever reason, this ad suggests that the benefit of getting coffee at the gas station is that there’s no line. The problem is this: lines make us think something is worth it. Ever wander into an empty restaurant? Did you get a weird feeling and leave? If you went to the movies and there was a huge queue to see one movie, and no line at all to see the others, might you be curious as to what was so interesting that people were lined up to see it?

A line isn’t always a bad thing.

What unintentional messages are you sending?

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