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27

What are Some Social Media Marketing Best Practices

August 27, 2008

Mitch Joel over at Six Pixels of Separation is asking for best practices for social media marketing. I’m going to turn it around and ask YOU to answer Mitch. If you’re doing interesting social media stuff, specifically that you have some best practices for social media marketing, I think you should do the following:

  1. Blog it.
  2. Link to Mitch’s blog
  3. Tag it “social media marketing best practices”
  4. And then tag someone else with the meme.

A best practice from me:

Learn how to listen. Simple, I know. But it’s a best practice. Here are five tools I use for listening, and here’s my take on listening to Twitter.

So, go write a blog post for Mitch, and tag a few friends.

Here’s who I’m going to tag:
Jeremiah Owyang (who’s in my town partying while I’m writing this), Sean Bohan (who brought me back my suitcase), Micah Baldwin (who it was fun to see at Gnomedex), Liz Strauss (who is fun to see everywhere), and Paisano (who fills my inbox with free research).

Have at, and don’t forget to link to Mitch, and then tag other folks. (And if I didn’t tag you, feel free to write your own post and tag others.)

These posts are made for sharing. Feel free to repost all or portions of this (as long as it’s not for profit). If you do post it, please make sure you kindly link back to [chrisbrogan.com] and give me credit. Thanks!

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14

Does Size Matter

August 9, 2008

ruler According to a webinar attended by Bill Sell,my CrossTech Media colleague, and hosted by Blue Sky Factory, people will only spend approximately 51 seconds on an email newsletter. They want the email to be 1200 words max. They want the subject line to be extremely brief. They want the font for the table of contents to be smallest possible, to see the whole thing in a quick view.

I’m doing all those things wrong on my email newsletter.

Blogs are a whole different matter. Those are where we can expound, should we feel the need. But even then, thinking with brevity in mind has a great opportunity to pay off.

Delivering the payload of an idea briefly is a really great benefit to your audience.

Do you agree?

Photo credit, Maui aina

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  • About Chris
    Chris Brogan advises businesses, organizations and individuals on how to use social media and social networks to build relationships and deliver value.

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