Bill’s advice: know when you are just shuffling things around, and get back to the fundamentals. It’s perfect advice. I think what’s best about it is that I can apply it to my use of social media tools.

Know When You’re Just Shuffling

• Are you editing your profiles and pictures on all your social sites? Is this really worth it?
• Are you reading Twitter just because you have nothing else to do?
• Are you signing up to the next shiny object just because?
• Are you over-subscribed to blogs and podcasts?
• Are you just focusing on your stuff and not the larger community?

Get Back to the Fundamentals

• Keep a steady and established habit and pace.
• Be clear about your goals.
• Fish or cut bait, but not both.
• Do big work first.
• Stop whining. (Loved Bill’s advice here).

See? I got that out of a sales post. Where else could I find influence? Where else could YOU? Keep your eyes open for how to apply learning from other fields into what you’re doing. It will round out what you’re doing. I promise. What do you think?

Read Bill’s article for more ideas about sales, and maybe, think how it applies to you.

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The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.

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