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	<title>chrisbrogan.com&#187; changebydesign</title>
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		<title>Change by Design &#8211; a Book for You</title>
		<link>http://www.chrisbrogan.com/change-by-design-a-book-for-you/</link>
		<comments>http://www.chrisbrogan.com/change-by-design-a-book-for-you/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 08:30:33 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
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		<description><![CDATA[I LOVE this book by Tim Brown, CEO of IDEO, one of those companies I get gushy thinking about working with (like when I think about XPlane). This book, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation (amazon affiliate link), gave me immediate payback on how I view New Marketing Labs, and [...]]]></description>
			<content:encoded><![CDATA[<p>I <strong>LOVE</strong> this book by Tim Brown, CEO of IDEO, one of those companies I get gushy thinking about working with (like when I think about <a href="http://www.xplane.com">XPlane</a>). This book, <a href="http://www.amazon.com/gp/product/0061766089?ie=UTF8&#038;tag=chrisbrogan&#038;linkCode=as2&#038;camp=1789&#038;creative=9325&#038;creativeASIN=0061766089">Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation</a> (amazon affiliate link), gave me immediate payback on how I view <a href="http://www.newmarketinglabs.com">New Marketing Labs</a>, and also how I plan to work with clients in the coming months. Check out the review: </p>
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