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	<title>chrisbrogan.com&#187; coffee</title>
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		<title>Warm the Mug</title>
		<link>http://www.chrisbrogan.com/warm-the-mug/</link>
		<comments>http://www.chrisbrogan.com/warm-the-mug/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 11:06:55 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[excellence]]></category>
		<category><![CDATA[quality]]></category>
		<category><![CDATA[service]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=4175</guid>
		<description><![CDATA[I ate lunch at a PF Chang&#8217;s in Michigan, and my server, Andrea, was evidently a professional. She had a great demeanor, could recite the menu as if she had written it and performed it every night for many years (which the latter turned out to be true). She anticipated everything I could have needed, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisbrogan/3771131989/" title="Coffee From Andrea by Chris Brogan, on Flickr"><img src="http://farm4.static.flickr.com/3535/3771131989_67d1c70ab7_m.jpg" width="240" height="180" alt="Coffee From Andrea" align="left" /></a> I ate lunch at a PF Chang&#8217;s in Michigan, and my server, Andrea, was evidently a professional. She had a great demeanor, could recite the menu as if she had written it and performed it every night for many years (which the latter turned out to be true). She anticipated everything I could have needed, never letting my iced tea go below 1/3 before she&#8217;d rush back over and keep it filled. </p>
<p>Andrea&#8217;s tray was always full to the top with her tables&#8217; needs. She hustled. I saw many other servers doing far less than Andrea. The details were what impressed me. She kept delivering on these tiny little micro-details that made my experience (and the four other tables she was waiting) an amazing experience to watch. </p>
<p>Here&#8217;s the big moment: at the end, when I ordered a cup of coffee, Andrea handed it over to me and said, &#8220;Be careful. I warmed the mug.&#8221; </p>
<p>I&#8217;ve been a coffee drinker for decades, some of it in restaurants, and I have <em>never</em> had a warmed mug. It&#8217;s the equivalent of when the bartender pulls out the frosty mugs for beer, but the other way around. It&#8217;s a courtesy, but a very functional one. My coffee was the perfect temperature and she was ensuring that it would stay that way. </p>
<p>When the bill came, I tipped Andrea 50%. Yep. Hell, I might have even doubled the check up, I was so thoroughly pleased with her service. </p>
<p>On the way out the door, I considered asking for her boss to tell him or her. Here&#8217;s where it got interesting for me. I decided, &#8220;who cares?&#8221; Her boss is busy. Her boss doesn&#8217;t likely see the value in how Andrea differs from another warm body. Her boss probably understands in his or her gut that great service means return trips, but the boss just collects the table fee, so why should he or she care about the tip levels? (We know why, but you follow me?)</p>
<p>Andrea won because she hustled. Andrea didn&#8217;t need a useless reward/award. Andrea probably doesn&#8217;t even brag about what she does well, because to her, it&#8217;s just part of her passion for service. </p>
<p>Made me think about the business I&#8217;m in. You?</p>
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		<title>Dunkin Run- Coffee Lovers Are Served</title>
		<link>http://www.chrisbrogan.com/dunkin-run-coffee-lovers-are-served/</link>
		<comments>http://www.chrisbrogan.com/dunkin-run-coffee-lovers-are-served/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:37:48 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[dunkindonuts]]></category>
		<category><![CDATA[dunkinrun]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=3955</guid>
		<description><![CDATA[I just love apps that are useful instead of pure marketing. Maybe this has happened to you: you announce to your office mates that you&#8217;re heading out for coffee, and you volunteer to pick them up something. Now, you&#8217;re the easiest order in there: &#8216;large black coffee,&#8217; and so you presume they&#8217;ll be the same. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.dunkinrun.com" target="_blank"><img src="http://img.skitch.com/20090622-nwf26n7ig4scea38hubw63tyjw.jpg" alt="dunkinrunlogo" align="left"></a> I just love apps that are useful instead of pure marketing. Maybe this has happened to you: you announce to your office mates that you&#8217;re heading out for coffee, and you volunteer to pick them up something. Now, you&#8217;re the easiest order in there: &#8216;large black coffee,&#8217; and so you presume they&#8217;ll be the same. Only not. They want a medium iced french vanilla with one splenda and two squirts of applesauce or whatever, and suddenly, you&#8217;re grinding your teeth for offering to go. </p>
<p>Dunkin Donuts just built a site and an iPhone app to make it easier. Introducing <a href="http://www.dunkinrun.com" target="_blank">Dunkin Run</a>. (By the way, I&#8217;m not working with Dunkin Donuts at all. I just like this kind of useful-but-simple tech.) The tool is just a simple ordering and setup tool that lets you email or text your friends, tell them when you&#8217;re leaving, and give them the option of ordering stuff from Dunkin Donuts. </p>
<p>
<a href="http://www.dunkinrun.com" target="_blank"><img src="http://img.skitch.com/20090622-1fj7af1x6jstxwi9q1mhp82c99.jpg" alt="dunkin run app"></a></p>
<p>
Simple, eh? And useful, and a clever move by Dunkin&#8217;s, as it means that people will order appropriately, and maybe even a bit more than they normally would order. </p>
<p>I just love simple apps that add value to an interaction with an offline company. </p>
<p>What&#8217;s your take? </p>
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