chrisbrogan.com» collectivebuying http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Groupon – Clever Collective Buying Site http://www.chrisbrogan.com/groupon-clever-collective-buying-site/ http://www.chrisbrogan.com/groupon-clever-collective-buying-site/#comments Tue, 28 Jul 2009 10:30:29 +0000 ceb http://www.chrisbrogan.com/?p=4149 groupon

I think Groupon is clever in its simplicity and elegant in its design. Basically, a company puts up an offer that only triggers if enough people take the deal.

groupon In the screen grab I took, the deal is for people to attend a spa, and 25 people had to buy at the offered rate of $65 USD. 67 people (at the time of this writing) took the deal, which, if you think about it means that the spa books over $4300 in business for this one promotion. Not bad, eh?

I think there’s some there there, as the kids say.

What say you?

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