It’s what Sylvie Barak at the Inquirer reports that makes it more interesting: Intel says “There are many ways to measure battery life. We believe the best way to determine how to measure battery life is by making proposals and debating it in industry consortiums and not via blog post.”

The article by Barak is a bit heavy on smackdown against Intel. You might get a more measured piece from Engadget (but not by much). And as a quick bit of disclosure for all sides, let me say the following: I am friends with some folks at Intel like Ken Kaplan and Bryan Rhodes, to name a few, and I am also friends with many folks at AMD, and might take on some project work for AMD over the next few months about social media and Internet marketing strategy. What’s most interesting to me is the notion of whether or not corporate blogs that face the customer (be that B2B or B2C) are the appropriate place for conversations about business matters.

Announcing a Flash Summit at SXSW To Discuss the Issue: Monday, March 16th, at 4PM Central Time

I asked AMD if they could come to a flash summit at the Pepsico Podcast Playground area on the first floor of South By Southwest (SXSW) and be part of a conversation with many other corporate bloggers, as well as other social media types. (Another quick disclosure: Pepsico is paying me to make some media there in general, but they sure didn’t sign up for this. Thanks to Bonin Bough for letting me steal the space for an hour.)

I will be seeking out and inviting bloggers from Intel, FedEx, Dell, Nokia, Best Buy, GM, and any other corporate social media types, as well as anyone else who wants to be part of a discussion about this point. Bloggers and media makers of all kinds are invited to participate in the experience, and to hear what matters in the realm of corporate blogging.

Not Intending to Disrupt SXSW

There are other events going on at SXSW at 4PM, and the people who put those panels together are very passionate and eager to connect with you. It’s not my intention that you shift plans away from the many great presentations that have been prepared for and scheduled by passionate speakers and thinkers. If you are a SXSW speaker and are on at 4PM, I’m sorry for any unintentional disruption. It wasn’t meant with disrespect.

If You’re Available, Please Participate

The goal of this experience is to talk about how corporations use social media, but then it’s also a chance to think about what you (in this case, “you” equals me and you and everyone when we’re on the “customer” side of the wall) want from interactions like blog posts and the like.

Will you join me?

Photo credit Stuart Frisby