From Cowpaths to Mastodons- The Presentation
The presentation I gave at the Inbound Marketing Summit is here. It won’t make as much sense without my voiceover, but if you’ve seen the video, you’ll recognize parts of it. I blended this one for the Summit, because I wasn’t ready to go all the way into my new stuff. This is some new, some old. Kind of like the premise itself, really.
Here’s the slide deck:
Essentially, I’m saying that there are some new opportunities, but that traditionalists (the T-Rex) will think themselves too superior to try. Meanwhile, the explorers of new ideas (the mastodons) will blaze new trails (cowpaths) that will become systems of constraint (paved roads, a la Boston) for those who come next.
And then I blurt out some strategy advice.
If you’re new here, consider getting updates sent to you for free.
For the rest of my friends, what do you think?
