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Watch Your Ad Load Times
Doc Searls has it right. If your site has ads that take forever to load, MY attention is in jeopardy. And now that I’m thinking about it, you know who suffers worse? Your site. Because I probably didn’t even NOTICE the ad that took forever to load. Instead, I noticed that your site loaded slow.
(Yes, I’ve heard of Adblocker, but that’s not the point).
And you, as a business and a brand, pay attention: flashy and long load times won’t win you my support. Your stupid ad moving all over the page makes me have a negative impression, not a positive one.
What’s your take on this?
