Marketing to My Ego
I was sifting through my “ego feed,” which is a set of searches on terms like “chris brogan,” “podcamp,” and about two dozen other terms that matter to me and my efforts, and I found this post. So, I start reading to see why this came to me.
I find this:
I’d really love to get some of the Social Media Elite (think Chris Brogan, Robert Scoble, Jeremiah Owyang) using Brightkite as well, because the more people using Brightkite at the event, the more we’ll all be able to actually connect (and stalk each other).
First, thanks, Jenn, for calling me “elite,” though I just think of myself as someone trying to get the word out. But ego-wise, it’s flattering, and she lumped me with two folks I like, Robert Scoble and Jeremiah Owyang, who definitely use ego surfing tools as well. So, it was like a perfect storm of getting my attention.
I think Jenn accomplished her goal here. I took a look at what she was promoting. I clicked through to BrightKite. I sent my request for an invite to try it out.
Jenn used a blog post, RSS tools, Clipmarks, and the knowledge that I’m using RSS-based searches to find such information, and hit me spot on like a laser with her campaign.
What’s your take on her marketing method? It worked on me, but is that because I’m weak of mind? Is that because I’m too egotistical? It’s not scalable, but I’ve just told MY audience about her product, so it scaled well enough. What’s your thinking?
I use Plasq’s Skitch for screencaps
