Note to Social Media Types- Build Your Interfaces
If you’re thinking about a future in social media, build your interfaces. This means, if you’re someone making media, build your text, video, audio, and your entire business with the mindset of how to connect it up to other organizations. Think TechCrunch meets the Washington Post, for instance. Think about how you will share: content, processes, financial back and forths, responsibilities.
Businesses in social media must be modular. Why “must?” Because you’ll miss opportunities. Tether to your own little island and when that rising tide gathers all the boats, you’ll be on the bottom of the new ocean.
And this goes for social media consultants, too. Learn how to be the PR and Marketing and Advertising company’s “go to guy,” not just someone who comes in and shares the word with the uninitiated. Teach how these pieces all go together, and show where YOU fit that experience.
And then, on the same topic, do the same for big businesses. Because if you’re thinking PR and marketing companies will carry on in the exact same way they exist today, think again. They know it. That’s why they’re working to adapt their value statements. That’s why they pay attention in the first place.
Big businesses and little businesses alike are figuring out these tools for their own use. Disaggregated. The same way record labels suddenly woke up to find themselves a little less “necessary,” certain oldschool communications companies will soon find themselves pushed off to the side.
Get modular. Get agile. Get more creative in how you will link to various opportunities.
What’s your take?
The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters.
Get the entire series by subscribing to this blog, and subscribe to my free newsletter here.
