October 23, 2008 20 Comments

Audience GPS Monkey- Presentation Tips from Gopal Shenoy

After the New Marketing Summit, I got a chance to speak to Gopal Shenoy about many things, but one thing we got into was about presentations. Out of nowhere, Gopal says something like, “Oh, when I help people to do better presentations, I tell them ‘Audience, GPS, Monkey.’” He said it so naturally that I was sure he believed himself, but I thought, “did he really say ‘audience, GPS, monkey?’” He did. In this video, Gopal explains himself:

You can find out more about Gopal Shenoy , and I think you’ll like him. Smart product manager type, and very engaging, too!…

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October 22, 2008 147 Comments

Web 2.0- Was It Ever Alive?

This is a guest post from Mr. Dennis Howlett:

As I look down the speaker list for Web 2.0 Expo in Berlin it’s hard not to yawn. Pretty much the same voices I could have seen at any combination of web conference around the world in 2005, 2006 and 2007. When are we going to hear something new? OK so it’s not all regurgitated stuff but after three years of the most relentless pimping I’ve seen for an idea, are we not a tad worn out with hearing the same stuff? More to the point and despite Forrester’s feel good Groundswell, surely we deserve better?

At best, the benefits I’ve seen brought about by web 2.0 adoption are marginal.…

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October 17, 2008 47 Comments

Post from the Comments- Mike Sachleben

Another great post from my comments from the other day’s post. This time from Mike Sachleben :

How are we Helping MEANINGFUL Communication Evolve

Long ago, in a storied time, people gave over to the machines the art of conversation. Through first BBS services then the World Wide Web we began to cast aside face to face or voice to voice conversation and put text in its’ place. We did this for the luxury of participating in pieces of conversations whenever WE wanted them – not when the other person in the conversation wanted them. This was freeing – especially to those pioneers who more thoroughly enjoyed talking without talk and interacting with another person while alone.…

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October 16, 2008 26 Comments

Post from the Comments- Rebekkah Hilgraves

From yesterday’s request to have others post instead of me, here’s one from Rebekkah Hilgraves:

One of the things I tell my clients when I’m discussing new media marketing with them is how much blogging, newsletters, podcasts and so on will add to the human value of what they’re doing (it seems an oxymoron, when you think about it!). Using these tools, we get to put a name and a face and a personality to a business that would otherwise fade into anonymity and thus obscurity. And in these days of the big box store (sacrificing human contact on the altar of convenience and/or low price), that can make the difference between a company’s success or failure.…

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October 2, 2008 26 Comments

Guest Post- Measuring Shared Engagement

Mukund Mohan from BuzzGain has been really thinking deeply about measurement and how it applies to social media.

How to measure “shared” engagement with your social media effort

Measuring to improve is a very important part of getting better. Since many metrics and modalities exist its important to classify engagement and put specific measures in place to track and monitor them. This post will give you one set of measures to answer the question “How do we measure the value when someone “Digg”’s a post or they share your blog post on “delicious”? Or how many extended users does someone who participates on these networks actually influence?…

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September 28, 2008 86 Comments

Guest Post- On Being Shy

shy kitty This guest post comes to us from Mark Hayward

Heading to the BIG Conference – 10 Tips to Help you Overcome Wallflower Syndrome

Do you get shy when attending conferences, heading into big meetings, or just greeting someone new in a one on one situation?

Me too.

Last week Chris wrote a great post about making connections at conferences titled, The Me Game and while I was not able to attend Blogworld Expo 2008, hopefully you are still wallowing in the post conference afterglow.

If you are like me, and share some of the similar experiences that I have had in the past at various conferences, you are quite happy that you attended because you saw all of the big names like Liz Strauss, Brian Clark, and Guy Kawasaki.…

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May 23, 2008 57 Comments

Social Media Starter Moves for Small Town Small Businesses

Today, a guest post, by one of my earliest social media friends and business partners:

Social Media Starter Moves for Small Town Small Businesses

By Becky McCray

Small town businesses have some fundamental differences from our big city counterparts. But our relative isolation doesn’t mean we don’t have a use for social media tools. To the contrary, small town professionals have the most to gain from making new connections. Liz Strauss was kind enough to let me tell some of the reasons why over at Successful Blog. To follow up, here are some starter moves to help you get connected to the larger world.…

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