If I were a realtor looking to use social media for my business:
In How to Make Goals Happen Pt. 1 – Goalbox, we discussed a very simple visual trick for keeping the execution of your goals foremost in your mind. Now, in part two, let’s talk about the value of a few well-used questions to act as compasses to guide you towards your success.
As with part 1, this isn’t especially hard, and yet, if we don’t work at it, we won’t execute on our goals in 2010 without this. You can use this method for business as well as your personal goals.
- Come up with three to five very brief statements that summarize your goals.
What comes next will be a three part series (maybe four) on working on your goals. It’s the end of the year. You’re going to work on goals, so here are some thoughts before you dig right in.
Want a really simple way to start getting your goals in alignment? Make boxes and then fill them. Once you have a sense of what your goals are, I’ve found that the best way to work towards them is to keep them front and center all the time. Here’s my trick for that: a goalbox.
The graphic to the left is a mock-up. It’s not my real goalbox, but I wanted to give you a visual to work with. It’s really simple.…
Yep, that’s my website. After complaining about someone else’s poor design, I decided to throw stones at myself and see what I’d find when I squinted at my own site. The results weren’t really pretty. With just a visual scan, I found all the above-mentioned issues:
What’s Wrong With My Site (my POV)
Quick note. I found the following in my Google Analytics: my bounce rate is exceptionally high, that people don’t spend a lot of time on site, and that they’re not clicking what I want.
- My calls to action are too plentiful.
- My subscription options are too plentiful.
I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today. These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media tools can improve attendance, drive collaboration, extend the value of events, without taking away any potential revenue. They’ll want a very safe path, tried and true, with a step by step understanding of what will add to the bottom line and how to avoid things that will detract.…
Sometimes, I go a little fast. I admit it. I put up a post or two every day, even on the weekends. I don’t expect you to read every single one, but I hope that you bookmark and browse them when you need them.
Just in case, I wanted to give you a quick roundup of a few recent posts that might be useful to you.
Prioritize Your Social Media Efforts – if you’re wondering how to fit it all in, here’s a sample suggestion.
Marketing and How Social Software Aligns – social media goes beyond marketing in my mind.…
I shot a quick video to show what I mean when I talk about drawing a business process.
If you can’t see the video click here.
These are just a couple of examples. I love visual thinking. I got my love of it from my experiences with Dave Gray, founder of XPLANE. It’s a great way to open your head to things, and/or a new way to see things a different way.
What do you think?
If you love the video, please consider subscribing for more updates. …