If I were a realtor looking to use social media for my business:
December 18, 2009 50 Comments
Questions- Or How to Stay on Target
In How to Make Goals Happen Pt. 1 – Goalbox, we discussed a very simple visual trick for keeping the execution of your goals foremost in your mind. Now, in part two, let’s talk about the value of a few well-used questions to act as compasses to guide you towards your success.
As with part 1, this isn’t especially hard, and yet, if we don’t work at it, we won’t execute on our goals in 2010 without this. You can use this method for business as well as your personal goals.
How to Stay On Target with Questions
- Come up with three to five very brief statements that summarize your goals.
…
December 17, 2009 104 Comments
How to Make Goals Happen- Part 1 – GoalBox
What comes next will be a three part series (maybe four) on working on your goals. It’s the end of the year. You’re going to work on goals, so here are some thoughts before you dig right in.
Want a really simple way to start getting your goals in alignment? Make boxes and then fill them. Once you have a sense of what your goals are, I’ve found that the best way to work towards them is to keep them front and center all the time. Here’s my trick for that: a goalbox.
The graphic to the left is a mock-up. It’s not my real goalbox, but I wanted to give you a visual to work with. It’s really simple.…
December 17, 2009 70 Comments
How to Promote Your Work
Using social media as a promotion system has been quite effective for me over the years. I’ve also been able to show our clients at New Marketing Labs the benefits of promoting using the social channels. This post won’t be an exhaustive recipe, but instead, a taste of what to consider when promoting using social channels, and also some starter moves. Feel free to share your success stories in the comments.
How to Promote Your Work
The Mindset: Don’t Be That Guy
First, learn to promote, but don’t be that guy. It’s really important that you are participatory in the social space.…
December 13, 2009 211 Comments
Write Better Blog Posts Today
You’re blogging, and some days, you feel like you’ve got it. Other days, you feel like your very best post never gets a comment, that you feel your stuff deserves more attention, that every other blog seems to be talking about something lame and why can’t they just see what you’ve written? From time to time, I’m asked to check out people’s blogs (I don’t often have time to review them, but I do read several of your blogs when you swing by and comment: it reminds me to do so). I have some recommendations to consider.
As with any time I cover this topic, I’m speaking to people who seek to blog somewhat professionally or about their profession.…
December 12, 2009 84 Comments
Revisit Your Site Carefully
Yep, that’s my website. After complaining about someone else’s poor design, I decided to throw stones at myself and see what I’d find when I squinted at my own site. The results weren’t really pretty. With just a visual scan, I found all the above-mentioned issues:
What’s Wrong With My Site (my POV)
Quick note. I found the following in my Google Analytics: my bounce rate is exceptionally high, that people don’t spend a lot of time on site, and that they’re not clicking what I want.
- My calls to action are too plentiful.
- My subscription options are too plentiful.
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December 8, 2009 69 Comments
How Events Can Use Social Media
I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today. These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media tools can improve attendance, drive collaboration, extend the value of events, without taking away any potential revenue. They’ll want a very safe path, tried and true, with a step by step understanding of what will add to the bottom line and how to avoid things that will detract.…
December 7, 2009 21 Comments
Stringing Together a Few Posts
Sometimes, I go a little fast. I admit it. I put up a post or two every day, even on the weekends. I don’t expect you to read every single one, but I hope that you bookmark and browse them when you need them.
Just in case, I wanted to give you a quick roundup of a few recent posts that might be useful to you.
Measuring Social Media Marketing – where I explain to you some of how we do what we do for clients at New Marketing Labs.
Prioritize Your Social Media Efforts – if you’re wondering how to fit it all in, here’s a sample suggestion.
Marketing and How Social Software Aligns – social media goes beyond marketing in my mind.…
December 6, 2009 37 Comments
What I Mean by Drawing Business
I shot a quick video to show what I mean when I talk about drawing a business process.
If you can’t see the video click here.
These are just a couple of examples. I love visual thinking. I got my love of it from my experiences with Dave Gray, founder of XPLANE. It’s a great way to open your head to things, and/or a new way to see things a different way.
What do you think?
If you love the video, please consider subscribing for more updates. …
December 6, 2009 100 Comments
Measuring Social Media Marketing
In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”
To that end, we start with an understanding of our clients’ goals, and work from there into what kinds of measurements we might come up with to help them with their success. I don’t talk about specific clients (as that’s not part of our contract), but I’ll share the general way we’re going about working with clients in 2010, so that you can get a sense of how we’re doing what we do.…
