Take note of this idea. They’ve given voice to a segment of their community that matters to them. It’s obviously the sign of things to come, and not a bad way to show that you’re listening. It’s also great for your product marketing teams as well as better customer service.

It’s a win, provided your community rushes in to respond and do their part. Remember, it’s not exactly sexy for customers to talk about you and your product unless they come away with the feeling that they’re being equipped for further success. Meaning, people love when you listen by giving them exactly the product they want/need/crave.

Tricky, eh?

Watch this space. I look forward to seeing what Dell reports about this, and glad that the gang are still delivering innovations in the space of social tools for human interaction. Now, the interesting question is, “what comes next?”