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How Does the Internet Impact Consumer Behavior
My friend, Rachelle, from Fleishmann-Hillard sent me this release about her European offices’ recent work on understanding how the Internet affects consumer behavior in Europe.
Key findings:
- The Internet beats TV two to one on influence, and eight to one over print.
- People ask other people for personal purchase advice, but for airline tickets and stuff, they prefer the corporate sites.
- Only 28% of people trust the information they read online, and yet 66% say the web helps them make better decisions. Huh?
- No surprise: different parts of Europe use the web differently: Germany uses more search; the UK has more social networking interest.
The full paper is free to download here.
Photo credit, Paull Young
