chrisbrogan.com» influence http://www.chrisbrogan.com Learn How Human Business Works - Beyond Social Media Mon, 06 Feb 2012 09:30:05 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How Does the Internet Impact Consumer Behavior http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/ http://www.chrisbrogan.com/how-does-the-internet-impact-consumer-behavior/#comments Sat, 28 Jun 2008 09:55:03 +0000 ceb http://www.chrisbrogan.com/?p=2619 word of mouth My friend, Rachelle, from Fleishmann-Hillard sent me this release about her European offices’ recent work on understanding how the Internet affects consumer behavior in Europe.

Key findings:

  • The Internet beats TV two to one on influence, and eight to one over print.
  • People ask other people for personal purchase advice, but for airline tickets and stuff, they prefer the corporate sites.
  • Only 28% of people trust the information they read online, and yet 66% say the web helps them make better decisions. Huh?
  • No surprise: different parts of Europe use the web differently: Germany uses more search; the UK has more social networking interest.

The full paper is free to download here.

Photo credit, Paull Young

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