Giles Crouch at MediaBadger wrote about The Limits of Corporate Relations in Social Media. It’s a brief but important piece to consider. Here’s my favorite quote:

Once you have a large audience with many people commenting and discussing, you become a “Broadcaster” since you are now communicating one to many. The laws of one-to-few or one-to-one change radically. Yet your audience or customers “expect” a personal response.

Giles points out that this is an opportunity, and that there are ways to consider this that would be advantageous to PR companies. Not wrong. And yet, I don’t think it’s just PR companies that will figure out this challenge.

How Does Social Media Scale?

If this is a small-form experience, what does one do when it gets bigger? How will Comcast scale the beauty of Frank Eliason? How does a small army of Connie Bensens come to be? How do you bottle Gary Vaynerchuk?

When blogs become media properties, when people like me are reaching tens of thousands – hundreds of thousands? – is that the same thing?

What do you think?

Photo credit, Maul Aina