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	<title>chrisbrogan.com&#187; locationbasedservices</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>If I Owned BrightKite</title>
		<link>http://www.chrisbrogan.com/if-i-owned-brightkite/</link>
		<comments>http://www.chrisbrogan.com/if-i-owned-brightkite/#comments</comments>
		<pubDate>Tue, 11 Nov 2008 06:19:12 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[annotatedworld]]></category>
		<category><![CDATA[brightkite]]></category>
		<category><![CDATA[communication]]></category>
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		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2916</guid>
		<description><![CDATA[I see such potential in BrightKite, after using the iPhone application. The website is nothing nearly as nuanced and obvious. In fact, it&#8217;s fat and bloated. I&#8217;d strip it now that I&#8217;ve used the iPhone app. I&#8217;d make it closer to the experience that is so simple. (I understand the difference. The iPhone, by providing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/chrisbrogan/3021544852/" title="BrightKite by Chris Brogan, on Flickr"><img src="http://farm4.static.flickr.com/3045/3021544852_11428510e4_m.jpg" width="160" height="240" alt="BrightKite" align="left"/></a> I see such potential in <a href="http://www.brightkite.com">BrightKite</a>, after using the iPhone application. The website is nothing nearly as nuanced and obvious. In fact, it&#8217;s fat and bloated. I&#8217;d strip it now that I&#8217;ve used the iPhone app. I&#8217;d make it closer to the experience that is so simple. (I understand the difference. The iPhone, by providing location information, makes the value far more obvious.) </p>
<p>If I owned BrightKite, I would make it an (the!) information resource for <a href="http://www.chrisbrogan.com/secrets-of-the-annotated-world/">the annotated world</a>. In fact, that&#8217;s where the real gold is. The marketplace of information this tool can provide is where the magic lies. </p>
<p>If I owned BrightKite, I would sell information access into <a href="http://www.yelp.com">Yelp</a>, and I would build bridges to <a href="http://maps.google.com">Google Maps</a>. I would encourage the use of BrightKite for everything from <a href="http://www.geocaching.com/">geocaching</a> to shopping to group gatherings. What better way to empower flash mobs? </p>
<p>Why this application? Why not? Should Google buy BrightKite as the ultimate UI for annotating their maps? </p>
<p>I&#8217;m watching you, BrightKite. I&#8217;m thinking long and hard about how this application can do more for businesses, for nonprofits, for humans in need of guidance through a secret world. I&#8217;m seeing linkages to several applications, to several other data stores in need of shaping. </p>
<p>And I&#8217;m challenging <em>you</em> to think of other ways that information untethered from the web as we think of it could serve us. Did you not realize this as yet another part of the <a href="http://www.chrisbrogan.com/communications-in-a-post-media-world/">post media world</a>? Is this not the web cast free of our office spaces? </p>
<p>Don&#8217;t you <em>dare</em> start by envisioning marketing opportunities messing up this information flow. Instead, think of what would exist beyond marketing, in the marketplace itself. What would come first? How could we educate? What would history lessons look like through a mobile browser? How will we take the tattered web back to the larger screens, and then back again, in ways that add to it all? </p>
<p>What say you? </p>
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