Thinking About Magazines
Here are the top 10 magazines in the US, according to the Magazine Publishers of America. Take a look at their subscription rates:
AARP Magazine - 24,204,313
AARP Bulletin - 23,567,607
Reader’s Digest - 9,684,759
Better Homes & Gardens - 7,681,722
National Geographic - 5,051,999
Good Housekeeping - 4,686,152
Family Circle - 3,967,065
Woman’s Day - 3,924,195
Ladies’ Home Journal - 3,918,472
AAA Westways - 3,764,966
Is there an active community online or off, for each of these magazines? Are you seeking to reach them with what you’re doing? These are the TOP TEN magazine properties in the US. To reach into them is to find the heart and soul of the mainstream and share what’s possible.
Look at the online presence for National Geographic, whose mission is to inspire people to care about the planet. I can spend money, read lots of things, spend more money, read more things, look at things. But I can’t talk to other community subscribers. I can’t put my videos up on the NGS site.
AARP has over 24 million subscribers. Can we be helpful to them? Is there a way to bridge that world to what we’re doing over here in our little fishbowl?
While we’re talking about how cool FriendFeed is, and how much we want big businesses to join the conversation, I want us (and by “us,” I mean anyone contemplating their social media expertise) to think about the Top 10 magazines and what we might do with these people to help them engage.
What’s your take?
