chrisbrogan.com» magazines

Magazine Designers Are Very Creative And Unique

ceb — Sun, 26 Oct 2008 05:49:57 +0000

While thinking about trust agents, I mentioned to Julien that some magazines use a + symbol as part of their design elements. He said something like, “I think I’ve seen that before, yeah.” I shot all these covers in an airport news stand in one night. There were more, but I couldn’t exactly go crazy. Plus, plus, plus, plus, plus.

Alltop Launches Version Two

ceb — Fri, 19 Sep 2008 20:44:21 +0000

I’m a big fan of Alltop. If you’re looking for great new reading material, besides my Rockstars page, I’d REALLY recommend Alltop. It’s the new magazine rack for the Internet. I love that it’s so easy to use. I love that you can find lots of great niches topics there. autism.alltop.com , dads.alltop.com, that kind of stuff.

If you’re in marketing and PR and you need to reach someone in a specific community, you could find the folks you need to reach at Alltop. It’s not just for fun. It’s a tool you should be using. Looking to start new content for a niche? Pay attention to who else Alltop has already found for you.

Congrats to Guy Kawasaki and the team.

Alltop

Thinking About Magazines

ceb — Tue, 22 Apr 2008 06:45:20 +0000

Here are the top 10 magazines in the US, according to the Magazine Publishers of America. Take a look at their subscription rates:

AARP Magazine – 24,204,313
AARP Bulletin – 23,567,607
Reader’s Digest – 9,684,759
Better Homes & Gardens – 7,681,722
National Geographic – 5,051,999
Good Housekeeping – 4,686,152
Family Circle – 3,967,065
Woman’s Day – 3,924,195
Ladies’ Home Journal – 3,918,472
AAA Westways – 3,764,966

Is there an active community online or off, for each of these magazines? Are you seeking to reach them with what you’re doing? These are the TOP TEN magazine properties in the US. To reach into them is to find the heart and soul of the mainstream and share what’s possible.

Look at the online presence for National Geographic, whose mission is to inspire people to care about the planet. I can spend money, read lots of things, spend more money, read more things, look at things. But I can’t talk to other community subscribers. I can’t put my videos up on the NGS site.

AARP has over 24 million subscribers. Can we be helpful to them? Is there a way to bridge that world to what we’re doing over here in our little fishbowl?

While we’re talking about how cool FriendFeed is, and how much we want big businesses to join the conversation, I want us (and by “us,” I mean anyone contemplating their social media expertise) to think about the Top 10 magazines and what we might do with these people to help them engage.

What’s your take?