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	<title>chrisbrogan.com&#187; makeyourowngame</title>
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	<description>Learn How Human Business Works - Beyond Social Media</description>
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		<title>Gatekeepers vs Gatejumpers</title>
		<link>http://www.chrisbrogan.com/gatekeepers-vs-gatejumpers/</link>
		<comments>http://www.chrisbrogan.com/gatekeepers-vs-gatejumpers/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 03:52:26 +0000</pubDate>
		<dc:creator>ceb</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[gatekeepers]]></category>
		<category><![CDATA[makeyourowngame]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[trustagents]]></category>

		<guid isPermaLink="false">http://www.chrisbrogan.com/?p=2797</guid>
		<description><![CDATA[In writing Trust Agents, my book with Julien Smith, we&#8217;ve started to realize six major traits that define a trust agent. Part of what we&#8217;ve noticed through researching the concept is that trust agents quite often make their own game. What do we mean? Consider traditional mainstream businesses. They are the gatekeepers of what we [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/mylerdude/71033728/"><img src="http://farm1.static.flickr.com/24/71033728_7f44c9d620_m.jpg" align="right" alt="jumper"></a> In writing Trust Agents, my book with <a href="http://www.inoveryourhead.net">Julien Smith</a>, we&#8217;ve started to realize six major traits that define a trust agent. Part of what we&#8217;ve noticed through researching the concept is that trust agents quite often make their own game. What do we mean? Consider traditional mainstream businesses. They are the gatekeepers of what we consider the standard, the typical, the recognized. It&#8217;s really easy to look at this when you consider various media properties and their online upstart counterparts. To that end, I&#8217;m going to start a list, and I was hoping you&#8217;d be inspired to add your thoughts and ideas to it. Maybe I&#8217;ll even go back and edit your ideas from the comments into the main post. </p>
<h3>Gatekeepers vs. Gatejumpers</h3>
<p>Gatekeeper: Consumer Reports<br />
Gatejumper: <a href="http://www.theconsumerist.com">The Consumerist</a><br />
<em>source: <a href="http://www.paulgillin.com">Paul Gillin</a></em></p>
<p>Gatekeeper: People Magazine<br />
Gatejumper: <a href="http://www.perezhilton.com">Perez Hilton</a><br />
<em>source: <a href="http://www.megfowler.com">Meg Fowler</a></em></p>
<p>Gatekeeper: New York Times Politics<br />
Gatejumper: <a href="http://www.huffingtonpost.com">Huffington Post</a></p>
<p>Gatekeeper: Popular Mechanics<br />
Gatejumper: <a href="http://www.makezine.com">MAKE Magazine</a></p>
<p>Gatekeeper: Telco Networks<br />
Gatejumper: Apple iPhone (for now: Google Android soon)</p>
<p>Gatekeeper: The Yellow Pages<br />
Gatejumper: <a href="http://www.craigslist.org">Craigslist</a></p>
<p>Gatekeeper: NBC, ABC, CBS<br />
Gatejumper: <a href="http://www.youtube.com">YouTube</a> or <a href="http://www.blip.tv">Blip.TV</a></p>
<p>GateKeeper: Encyclopedia Britannica<br />
GateJumper: Wikipedia<br />
<em>Source, <a href="http://www.geekmommy.net">GeekMommy</a></em></p>
<p>GateKeeper: Mapquest<br />
GateJumper: Google Earth/Google Maps<br />
<em>Source, <a href="http://www.socialmarketingexpert.org">G. Wayne Clayton</a></em></p>
<p>Gatekeeper &#8211; The Music Industry (Geffen, Atlantic, Sony)<br />
Gatejumper &#8211; Digital Technology (Napster, Bittorrent, MySPace)<br />
<em>Source, <a href="http://www.seanbohan.com">Sean Bohan</a></em></p>
<p>Gatekeeper &#8211; NBC Television [editor's note: I'd say Saturday Night Live vs...]<br />
Gatejumper &#8211; Ask A Ninja, Tiki Bar, TV, French Maid TV<br />
<em>Source, <a href="http://www.seanbohan.com">Sean Bohan</a></em></p>
<p>Gatekeeper: Mc Graw Hill<br />
Gatejumper: Createspace (on-demand publishing)<br />
<em>Source, <a href="http://pelotonics.com">Troy Malone</a></em></p>
<p>Gatekeeper: BBC News, CNN News<br />
Gatejumper: Digg, Mixx, Reddit<br />
<em>Source, <a href="http://lotanbr.blogspot.com/">Hayk Hakobyan</a></em></p>
<p>Gatekeeper: Traditional Music Industry<br />
Gatejumper: <a href="http://www.sellaband.com/">Sell A Band</a><br />
<em>Source, <a href="http://blogs.msdn.com/rohant/">Rohan Thomas</a></em></p>
<p>&#8211;</p>
<p>Who else do YOU want to add? </p>
<p><em>Photo credit, <a href="http://flickr.com/photos/mylerdude/71033728/">mylerdude</a></em></p>
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