Question for You- New Marketing
As part of the interesting things I’m doing with CrossTech Partners, I’m working to define what a “new media marketing agency” does. Our companies have lots of experience in online marketing and events marketing, and we’re blending in some of my experience with listening, content marketing, community building, and other disciplines to define what it means to be a new media marketing agency. This effort will be talked about at the New Marketing Summit in October (are you going? Use “chrisvip” to save a few hundred bucks). But I thought I’d ask YOU now.
You know about traditional marketing, and you know about the first generation of online marketing (hooray for banners).
What’s next? What do you think marketers on the web need to know more about? What do you think are the services that the new generation of marketing firms have to have, now that traditional marketing isn’t always getting the job done?
I promise to share what I’ve built for CrossTech Partners in another post shortly.
What do you think?
Photo credit, Andreanna
New Marketing Bootcamp September 9th
Paul Gillin and I are running a one day face-to-face event just outside of Boston for marketers and PR professionals, with the goal of educating communications professionals about the new tools and strategies you’ll need to prepare for the new worlds of online marketing.
And we’re not alone.
Our top shelf lineup includes some of today’s leading edge practitioners and professionals. Here are some of the confirmed speakers for this one day event:
- Paul Gillin, Paul Gillin Communications
- Chris Brogan, CrossTech Media
- Harry Gold, Overdrive Interactive
- C.C. Chapman, The Advance Guard
- Aaron Strout, Mzinga
- Laura Fitton, Pistachio Consulting
- Cristina Addesa, iRobot
We have a few more invites out there, so we’ll update the website once that comes out.
Seats are limited, and this is a paid event. (If you use the code CHRISVIP, it takes money off the ticket, but I forget how much).
Check out the New Marketing Bootcamp here.
There’s also an Upcoming.org entry if you want to add it.
Please feel free to pass this on to people you think might want to go beyond the talk and into the training. Paul and I hope to see you there.
Would Blockbuster Movies Benefit From Social Media
After reading this review of the advertising and marketing programs for Marvel’s IRON MAN movie and Warner’s DARK KNIGHT (batman) movie, I started wondering just what a social media contingent to the program would have looked like. The article’s author, Antony Young, gave the edge (they tied at 4 stars) to the Dark Knight and cited the web presence to be one of the differences between the two efforts. But what could either side have added with social media?
Possible Movie Promotional Extensions With Social Media
- YouTube video conversation: Why I Love Batman (or Iron Man).
- Podcast: behind the scenes on the set of Iron Man (these seem to be getting more popular)
- Blogger Outreach: give 5 top comics/entertainment bloggers early access for interviews, photos, etc.
- Flickr campaign: Marvel did this with Hulk.
- uStream chat with _____ : Wouldn’t it be cool to hang with Christian Bale for a bit?
- Affiliate sales program: what if they gave bloggers a little button that offered movie goers a dollar off for an early ticket purchase, and gave bloggers a dollar for each sold?
- Wiki “barn building” campaign: ask fans to find every scrap of interesting web presence for Iron Man or Batman (great for lawyers to use later for copyright infringement - ouch).
Would It Work?
I’m not so sure. Think about it. Movies are SUCH a mass medium. It’s all about bulk, and though social media tools are inexpensive and pervasive, wrangling millions of people isn’t exactly their strong suit (anybody remember Snakes on a Plane?).
But maybe it dosn’t have to work to be worth doing. As a lifetime superhero fan, I’d have really enjoyed any of those above efforts, and probably would’ve nerded out with lots of people on them. It would’ve raised my sentiment for the movies. I’m sure it would have left me with a resonating experience, and others like me.
So you tell me: should a blockbuster movie do something like that for the reason that it would improve sentiment and spread good will? Or would that even matter in the long run? Let’s be real for a moment: businesses do exist to make money, not to make me happy. But I’m not sure. What’s your take?
